Ford Taurus Gaining Traction

Ford MotorCo.’s flagship Taurus sedan has had a rough life. The car enjoyed an early hot streak after it bowed as a 1986 model, but the country’s most popular car fell by the wayside in the late 90s, when Taurus became a rental car regular and Ford focused more on trucks. The automaker even killed off the Taurus name in 2006, but it was brought back to life shortly after Alan Mulally arrived from Boeing as Ford CEO.

Although the Taurus was redone for the 2010 model year, Ford hadn’t advertised the car nationally since a media buy in early calendar 2010. Enter the 2013 model, which has gotten a major redo and a big ad blitz.

Ford restarted national television advertising for Taurus April 2 with a series of work highlighting the unscripted reactions of actual Ford engineers inside the car driven by NASCAR’s Carl Edwards. In an unusual move for 2012 advertisers and even for the social-media savvy Ford, the digital media for Taurus came several days AFTER the TV ads. Ford just added more banner ads last week.

That’s because while the Taurus target customers look at social media, they aren’t big on sharing there, said Ford’s Lee Jelenic, car marketing communications manager. The car is aimed at a heavily male audience, at about 70%, and between the ages of 35 and 64.

“We had an awareness problem, not for the Taurus, but for the new product,” Jelenic said,  because Americans thought they knew what a Taurus was, but in reality they didn’t know today’s Taurus. “We needed to slap people in the face” with ads that conveyed the new product and its four pillars of  innovation, performance, premium and attitude, he added. Ford opted to use the Taurus SHO, with a new 3.5 liter, EcoBoost V-6 engine in the TV ads because it best exemplified the four pillars.

Ford flew nine of its engineers to a race track in California early this year, but they didn’t know they’d be taped for commercials while riding in the Taurus with Edwards behind the wheel. WPP Group’s TeamDetroit in Dearborn, is the brand’s ad agency.

After four weeks on television, Nielsen research revealed that 94% of TV viewers who recalled the Taurus commercials could cite the ads’ messages, compared to the  norm of 71% in the overall large car segment. One spot stood out- this one with EcoBoost calibration engineer Mazen Hammoud – since viewers remembered that the ad showed Taurus had both horsepower and fuel efficiency.

watch?v=aVVKuQTKr9Q

Getting such high Nielsen scores is no easy feat, considering Americans are bombarded with more than 4,500 different national car commercials on television every year.

The   Taurus has also been appearing on the big screen with integrations into movies, including  the upcoming “Men in Black 3,” and  “Think Like A Man.”  The automaker created co-branding ads for both  movies. The “Men in Black” commercials are now airing in theaters in advance of the film’s May 25 opening.

The 2013  Taurus is getting traction. Web traffic has steadily risen over the past month on ford.com/taurus, which started offering longer videos April 5 of  the so-called “Rocket Science” series with the engineers and  Edwards.  Since the videos went live, traffic has averaged more than 2,000 daily visits.  Traffic spiked by more than 400% on April 12, when Ford sent out an e-mail to handraisers regarding the campaign and the Taurus microsite.

Taurus sales are improving. Ford reported that April US Taurus sales totaled 6,664 units, a 6.4% jump from last April and the best sales month since December 2009 plus the best April showing for the sedan since 2006. For the first four months of the year, Taurus sales rose by nearly 4% to 21,535 units.

It may be a while before the Taurus returns to its glory days of  the late 1990s, when Ford sold more than 400,000 of the cars annually. But at least the numbers for Ford’s flagship are going in the right direction.

For more on the history of the  Taurus see

http://www.forbes.com/2007/02/07/ford-taurus-mulally-biz-man-cz_jm_0207taurus.html

Ford Loses Blue Oval Badge, Goes Nameless in New Ad

 

 

 

Badgeless 2013 Ford Fusion Energi

 

 

Automakers pay big money to advertise their brands during a commercial spot and, while traditional advertising methods can be effective, Ford takes a different approach in a new spot by not mentioning the brand at all.

Instead of focusing on the Blue Oval badge, Ford urges viewers to look past the name brand and consider its new and upcoming cars packed with advanced features. Ford displays several new cars including the 2013 Fusion Energi plug-in hybrid and 2013 Escape crossover while boasting its parking assist feature and EcoBoost engines. Though the interior of the cars are also highlighted, the Ford logo is nowhere in sight nor is the brand even mentioned.

With more than 20 car brands sold in the U.S., it can be difficult to grab consumers’ attention. Ford’s new nameless 60-second ad attempts to rise above the fray and remove any predetermined bias some may have. Watch the video below and let us know if you think it’s effective.

Source: YouTube

http://www.youtube.com/watch?v=jEZT33PskR4&feature=player_embedded

 

Read more: http://wot.motortrend.com/video-find-ford-loses-blue-oval-badge-goes-nameless-in-new-ad-200395.html#ixzz1v4ekgem4

2013 Ford Fusion Configurator Powers Up Sexy Sedan

Related Gallery2013 Ford Fusion Preview

By Autoblog RSS feed

Posted May, 2012 1:05PM

Get ready. The hype machine is revving up for the 2013 Ford Fusion. And it’s not going to slow down in the coming months, as Ford prepares to launch it’s most important midsize entry in 30 years.

Even with no pricing available, Ford has launched its Build Your Own Fusion website. The configurator will walk a curious customer through all of the variations of the new Fusion from a base S model to the fully loaded Titanium to the gas-electric Hybrid. (The only model missing is the plug-in hybrid Fusion Energi.)

The configurator, which Ford says on the website is for “survey purposes only,” will allow you to see the Fusion S in eight different colours (the Titanium model comes in nine – click through our attached gallery to see them all), list out each model’s engine choices, features and options, as well continue the buzz the 2013 Ford Fusion created at the Detroit Auto Show.

After building the 2013 Ford Fusion of your dreams, you can also sign up for email updates, which, over the summer, will be many. Click here for a video overview of the all-new Fusion.

News Source: Ford

2013 Ford Fusion Design

Caroll Shelby, Creator of the Legendary Cobra, Dies at Age 89

Friday, May 11, 2012  

It is a very sad for auto enthusiasts, as Caroll Shelby has died at the age of 89. According to a statement issued by his company, Carroll ShelbyInternational, Mr. Shelby passed away on Thursday night at Baylor Hospital in Dallas, Texas. The cause of death was not disclosed. ”We are all deeply saddened, and feel a tremendous sense of loss for Carroll’s family, ourselves and the entire automotive industry,” said Joe Conway, president of Carroll Shelby International.

He continued: “There has been no one like Carroll Shelby and never will be. However, we promised Carroll we would carry on, and he put the team, the products and the vision in place to do just that”

Whether you are fan of Shelby’s creations or not, there is no denying that he left his stamp on the automotive world with his two most famous products being the 1962 AC-based Shelby American Cobra roadster and in his later years, the Mustang-based performance cars for Ford including the 2013 version of the GT500.

Edsel Ford II, member of the Board of Directors of Ford Motor Company and great-grandson of Henry Ford, the founder of the automaker, issued this statement:

“At Ford, Carroll Shelby will always be remembered as an innovator, a performance vehicle legend but most importantly an incredible partner and close friend for more than 60 years. The Ford and Shelby collaboration is something that has always been very important to me personally and Carroll will continue to be the inspiration behind our future collaboration that will carry his name. My family and I are honored to have had Carroll as a friend and part of our family. He will never be forgotten.”

It’s worth noting that Shelby was also a well known race driver in his earlier years having won three national sports car championships in the United States, while he also earned a spot on the Aston-Martin team in Europe, won the 24 Hours of Le Mans and set land speed records at Bonneville Salt Flats.

Shelby himself, however, is said to have considered his greatest achievement to be the establishment of the Carroll Shelby Foundation in 1992, which provides medical assistance for those in in need.

“Carroll formed a foundation to give something back to those who have not been as fortunate as him, in both medicine and education,” said Carroll Shelby Foundation Board Member M. Neil Cummings, Esq. “The Foundation is well endowed to continue Carroll’s vision.”

Photo Credits: Shelby & Ford

 


 

VIDEO

http://www.youtube.com/watch?v=rqQ6LGpiGY4&feature=player_embedded

PHOTO GALLERY

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New Ford Fusion Redefines Midsize Sedan Expectations with Unprecedented Suite of Driver Assist Technologies

Published: May, 2012 By Staff Report


 
DEARBORN, Mich., May, 2012 – The all-new 2013 Ford Fusion leapfrogs the Toyota Camry and Honda Accord with an unprecedented suite of active driver assist technologies usually found only in luxury cars costing twice as much.
 
A package of radar, ultrasonic, optical and motion sensors adds a new level of convenience for midsize sedan customers by transitioning beyond passive safety technology to offer drivers Lane-Keeping System,Driver Alert SystemBlind Spot Information System (BLIS ®)active park assistcross-traffic alertadaptive cruise controlcollision warning and a rear view camera.
 
“These new sensing technologies help extend the driver’s own senses, providing a level of assistance never before available to the family sedan buyer,” said Adrian Whittle, Ford Fusion chief engineer. “The new Fusion launches this year with these advanced technologies – making them more affordable and available than ever before.”
 
Fusion’s suite of driver assist technologies are the result of the addition of new sensors, including cameras and radar combined with existing technologies, such as electric power-assisted steering (EPAS)and data from the anti-lock braking and stability control systems.
 
Lane-Keeping System
Lane-Keeping System uses a forward-facing camera that can scan the road surface for lane markings. The Lane-Keeping System can evaluate if the car is drifting out of its lane and then alert the driver by vibrating the steering wheel. If the driver does not respond to the vibrations, the system provides steering torque to nudge the car back toward the center of the lane.
 
To view video about the Lane-Keeping System, click here: http://youtu.be/LFB-xOaTAKo
 
Driver Alert System
Driver Alert uses the front-facing camera to detect a pattern of vehicle motion consistent with a drowsy driver, and provides a series of alerts to suggest the driver stop and rest for a while. The visual alert includes a coffee cup icon appearing in the instrument cluster display indicating that pulling off the road and taking a break is a good idea. In a survey conducted by AAA Foundation, more than 40 percent of Americans acknowledge they have fallen asleep or nodded off while driving.
 
Pull-Drift Compensation
Pull-Drift Compensation is built into the electric power-assisted steering to counter the effects of steeply crowned roads or steady crosswinds. It can detect if the car is changing direction even if the steering angle sensor indicates the driver is not commanding this change. The Pull-Drift control then uses EPAS to provide gradual steering corrections that keep the car moving to where the driver wants to go.
 
Adaptive cruise control with collision warning
Adaptive cruise control uses a radar sensor that measures the distance and speed to the vehicle ahead.
 
With this extra information, the same engine power reduction and brake application techniques that are used to limit wheel spin by the traction control system can now be used to automatically slow the car and maintain a safe following distance when the adaptive cruise control is active. If the sensors detect the following distance is shrinking too quickly and a collision is likely, the system will provide a visual and audio alert so the driver can respond by steering or braking.
 
Active park assist
With available active park assist, the electric power-assisted steering and ultrasonic sensors at the corners of the car work in concert to help make parallel parking a breeze. The sensors measure the gap between parked cars to see if there is enough room, and then the car is automatically steered into the space. The driver just has to apply the accelerator and brake.
 
Blind Spot Information System with cross-traffic alert
No matter how careful drivers are, the physical constraints of sitting inside a car means there always will be places they cannot see. Rearview mirrors help, but the Fusion is available with radar sensors in the rear corners that can monitor the spaces beside and just behind the car.
 
On the road, these sensors trigger a warning light in the mirror indicating there is another vehicle in the blind spot the driver may not be able to see when changing lanes. When backing out of a parking space, these same sensors can see vehicles coming down the aisle while the back-up camera provides a view directly behind the rear bumper.
 
What’s next?
The driver assist systems in the new Fusion mark Ford’s near-term next steps in the development of future mobility technologies. Sensing systems similar to what will be installed on the new Fusion are the foundational hardware that will help further progress active safety technology in the future including autonomous assisted driving in the long-term.
 
“The new Fusion is a showcase of how we will use sensors and vehicle data to enhance the driver’s own capabilities when behind the wheel,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “Driver assist technologies will continue to provide increasing levels of convenience in the near-term. In the future, they also will help us manage issues such as traffic congestion and CO2 reduction.”
 
At the recent Mobile World Congress in Barcelona, Spain, Bill Ford, executive chairman of Ford Motor Company, outlined the company’s Blueprint for Mobility that presents the development cadence for future active safety systems including vehicle-to-vehicle communications and autonomous assistance technology.
 
To listen to the speech, click here: http://www.mobileworldlive.com/mwc12-ford
 
The story behind the new Fusion
For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.

Mulally will lead Ford until Job Accomplished

May, 2012 at 8:57 am
Ford President and CEO Alan Mulally addresses the media during a news conference after the Ford 57th Annual Meeting of Shareholders in Wilmington, Delaware.
Ford President and CEO Alan Mulally addresses the media during a news conference after the Ford 57th Annual Meeting of Shareholders in Wilmington, Delaware. (William Thomas Cain/Getty Images)

Rest easy, Ford Motor Co. shareholders: CEO Alan Mulally isn’t going anywhere anytime soon because he doesn’t have to — and because he’s not done.

The industrial revival of the Dearborn automaker Mulally has led for nearly six years is by now an undeniable fact. But the sustainability of that comeback, and the enduring legacy of its leader, depends on whether the king of the house Henry Ford built can replicate his success in old Europe and, especially, across Russia, China and India.

No, he’s not done, as Mulally and his boss, Executive Chairman Bill Ford Jr., signaled Thursday at Ford’s annual meeting in Delaware. Mulally wants it all — American revival, European sustainability, Asian expansion — and he wants credit for doing it the old-fashioned way:

No direct federal bailouts; no wholesale housecleaning of the executive ranks; no shotgun alliances with weak foreign competitors to fix operational problems that good, solid products usually can fix; and no question that he is the pre-eminent turnaround guy in American business.

Enter Mulally 2.0, even if they don’t officially call it that. It’s the push by Ford to inoculate itself against complacency and become a world-class automaker to rival the best from Japan, Germany and South Korea. And it’s the push by the CEO to assemble a predictable leadership succession plan devoid of the surprises that can lead to jarring changes in strategy.

Investors generally don’t like surprises and they don’t like arbitrary change, which is why this recurring “when-will-Alan-leave” obsession is so infantile and so dumb. Why would the fit, energetic 66-year-old CEO want to go now, why would he want to see his successor come from outside his carefully nurtured team, and why would Bill Ford and the company’s directors want him to go when a) his job isn’t done and b) his succession plan is in place?

He wouldn’t and they wouldn’t. That’s why a longtime director told me earlier this year, as rumors swirled that CFO Lewis Booth was mulling a retirement he’s since taken, that Ford’s board hoped to retain the existing management team — with Mulally at its head — for as long as possible.

Given the Blue Oval’s fractious history of executive infighting spinning the revolving doors atop the Glass House, there is little long-term purpose served by sending ol’ Alan packing back to Seattle just because he’ll turn 67 in August. Anyone out there remember the name Bob Lutz?

The chances that Mulally will be running Ford into his 80s, a la Lutz, are nil. But the chances that the CEO will be replaced by Americas President Mark Fields — “The job is his to lose,” says Bryce Hoffman, author of “American Icon: Alan Mulally and the Fight to Save Ford Motor Company” — are very good, but not certain and just not yet.

Six years and billions in profits into the Mulally era, Ford still is in the process of proving itself. Make money in the United States with a union workforce? Check. Retire debt to even the competitive landscape with rivals? Check. Deliver cars, trucks and crossovers customers around the world want to buy? Check.

But three critical areas remain unproven: Can Ford transform itself outside North America with the same clarity and competitive legitimacy as its U.S. turnaround? Has it exorcised complacency from its corporate DNA, or will it re-emerge soon after Mulally and his discipline do, finally, leave?

And can a company with a long, Byzantine history of driving talent out the door prove, with Mulally’s successor and evolving management team, that it can develop top flight talent all by itself? The answer will shape Mulally’s legacy, test Bill Ford’s judgment and influence Ford’s ability to recruit talent.

Whether executive succession at Ford ends up being home grown (preferred by Bill Ford and the company’s directors) or is once again imported from another industry also will affect the Blue Oval’s perception among investors and, ultimately, the value of the company.

That’s another reason Mulally isn’t done: Despite demonstrable progress, the people who make a living studying companies and reflecting their judgment in the buying and selling of shares still don’t think the Blue Oval has finished the job Mulally began in September 2006.

And he knows it.

dchowes@detnews.com

From The Detroit News: http://www.detroitnews.com/article/20120511/OPINION03/205110334#ixzz1uy50rMLJ

 
 

Former Ford CEO ‘Red’ Poling Dies at 86

May 15, 2012 at 2:07 pm
Former Ford chairman and CEO Harold "Red" Poling and William Clay Ford. Poling's death was announced today by Ford.
Former Ford chairman and CEO Harold “Red” Poling and William Clay Ford. Poling’s death was announced today by Ford. (File Photo / The Detroit News)

Harold Arthur “Red” Poling, a former Ford Motor Co. chairman and CEO who helped revive the company during a 43-year career with the automaker, died Saturday, the company announced Tuesday.

Poling was 86 and lived in Pacific Grove, Calif. He is survived by his wife Marian

“Red Poling was an extraordinary leader who had a profound impact on Ford Motor Company and everyone who worked with him,” Ford executive chairman Bill Ford Jr. said. “With a list of accomplishments that span 43 years, including leading the company through a remarkable turnaround during the 1980sand 1990s, Red was respected by all for his leadership,his passion for being the low-cost producer and hisgenuine affinity for people.”

Poling retired in 1993 as chairman after serving as chairman and CEO from 1990-1993. For decades, he made difficult decisions that helped revive the company.

When Poling was put in charge of Ford’s North American operations, the company had a lineup of V-8 powered vehicles, and the Ford Escort still hadn’t been approved.

In North America, Poling closed eight plants, eliminated tens of thousands of jobs, trimmed Ford’s product lineup and returned the company to profitability in 1983.

But earlier than most American car executives, he studied Japanese practices such as just-in-time parts delivery.

“I took some very harsh actions back then,” he told The Detroit News in 1993. “Ford was losing large sums of money, and there were no road maps for turning a company around. So it was all up to me.”

Poling focused on quality. During the 1980s, Ford was counting on the new Escort to shore up sagging sales. But Poling delayed the introduction of an automatic transmission for the car until quality problems had been solved.

He also delayed the introduction of the Taurus by nine months until quality issues had been resolved.

After graduating from Indiana University with an MBA, he joined Ford as a cost analyst, he worked his way through a number of jobs at Ford’s vast Rouge complex in Dearborn.

He began his rise to prominence in 1972, when he was named vice-president of finance in Ford of Europe. Poling helped oversee the construction of a $1 billion assembly plant in Spain to produce a new subcompact, the Ford Fiesta.

Until then, it was Ford’s largest expenditure ever on a single plant. As chairman of Ford of Europe, Poling transformed a money-loser into an operation that earned more than $1 billion a year.

In the early 1990s, Poling and Ford backed a 25-cent-a-gallon hike in the gas tax over three to five years to spur the sales of fuel-efficient cars. He also urged a “get tough” stance with Japan on trade issues.

Police joined Ford in 1951 as a cost analyst in the steel division’s controller’s office.

He had served as a director of Shell Oil Co., Flint Ink Corp., Kellogg Co. Meritor Automotive Inc. and William Beaumont Hospital Inc.

dshepardson@detnews.com

From The Detroit News: http://www.detroitnews.com/article/20120515/AUTO0102/205150406#ixzz1uy4IU600

 
 

Alan Mulally, Optimism, and the Power of Vision

alan mulally

I was surprised to receive a personal phone call from Ford CEO, Alan Mulally, in 2009. He simply wanted to compliment me on an article that I had written about the power of optimism. I thanked him and asked how things were going at Ford. Mulally impressed me with his passion and optimism. “Carmine, to serve is to live and I am so honored to serve our Ford customers, employees, dealers, investors, suppliers and communities,” he said. “We have the very best cars and trucks in the world: quality, fuel-efficient, safe, smart, fun and a great value!” I thought it was fun, but a bit out of context, to get a personal call from the Ford CEO since I don’t even cover the auto industry. I know why he called me after speaking to Bryce Hoffman, a reporter for The Detroit News and the author of a new book titled, American Icon, Alan Mulally and the Fight to Save Ford Motor Company.

The cheerleader in chief. “Alan is all about evangelizing Ford through personal relationships, so it doesn’t surprise me that he called you,” Hoffman said. “He sees his role as cheerleader in chief.” This role sets Mulally apart from other CEO’s because so few leaders today appreciate the fact that a large part of their job is to inspire their teams and to evangelize their brand. Hoffman told me an insightful story about Mulally’s power of persuasion and his ability to evangelize the Ford brand at every opportunity. In the spring of 2010 Hoffman’s newspaper was giving Mulally an award. There were many heavy-hitters of the Michigan business community in the room including CEOs of very well-known brands. But Mulally spent the entire evening speaking to the other award-winners who included a nun who ran a soup kitchen and a woman building bridges between religious faiths. He gave a perfunctory handshake to the other business leaders, but went right back to his conversation with the two women. By the end of the dinner, the nun said she wanted to buy Ford vans for her feeding program and the interfaith leader said she would tell her friends, family and colleagues about the new Ford cars. According to Hoffman, “Alan doesn’t feel the need to bump bellies with other movers and shakers, but he does feel the need to touch people who are influential in their own communities.”

The power of optimism. Mulally is also relentlessly optimistic. Optimism is one of seven traits that all inspiring leaders share (see this previous article for the others). Even in the depths of the auto crisis in 2008, Mulally was the one who always had a smile on his face and a spring in his step. He had a plan and no matter what happened he knew that sticking to the plan would lead to positive results. But Mulally had to keep everyone fired up. “Shortly after he came on board, he would respond to some emails by walking into the person’s office or calling them, even lower level employees,” Hoffman said. “For two weeks those people would tell everyone about their experience and how Mulally had inspired them. He singlehandedly boosted morale through individual acts of touching and connecting with people. His cheerleader in chief role meant that he would pick people up, dust them off, pat them on the back, and get them focused on the plan ahead.

The power of vision. Mulally also believes in the power of a compelling vision. A vision encourages the best in others. Mulally himself was inspired to turn his attention to the study of aeronautical engineering when he watched President John F. Kennedy challenge his generation to reach the moon. Vision inspired Mulally whose studies ultimately served him well as he became a corporate superstar at Boeing” type=”organization” subtype=”company” active=”true” key=”boeing” ticker=”BA” exchange=”NYSE”>Boeing.

When Bill Ford was recruiting Mulally, Ford said, “We have good people. They just need a leader who can guide them and inspire them.” On a plane flight home to Seattle” type=”place” active=”true” key=”wa/seattle”>Seattle Mulally crafted the framework to save Ford. At the top of the list he wrote, “Clear, compelling vision going forward.” Hoffman told me that a clear vision was critical to Ford’s turnaround. When Mulally started at Ford, the car company didn’t have focus. It didn’t know what it stood for as a brand. Consumers and employees were confused. Inspiring leaders are passionate and have an abundance of optimism. But vision is equally as important—the ability to navigate a clear path through the communication of a clear, concise, and compelling plan.

Mulally’s vision took Ford back to its roots. He came across an ad Henry Ford had taken out in the Saturday Evening Post in 1925. Ford’s vision: opening the highways for all mankind. Although Ford did not invent the automobile, he transformed it from a rich man’s toy to a utility for the everyman. Mulally believed that Ford had to return to its vision, democratizing technology and quality so everyone could afford a best-in-class car. According to Hoffman, “Mulally wanted to get back to Fords’ heritage which was to build a product that made people’s lives better.”

Mulally teaches us that inspiring leaders are exceptional communicators who are passionate about their products, evangelize their brand at every opportunity, articulate a compelling vision, and do it all with a healthy dose of optimism.

Carmine Gallo is the communications coach for the world’s most admired brands. He is a popular keynote speaker and author of several books, including the international bestseller The Presentation Secrets of Steve Jobs. His new book is The Apple Experience: Secrets to Building Insanely Great Customer Loyalty. Follow Carmine on Twitter: carminegallo

 

www.sherwoodford.ca

 

 

Ford Prices 2013 Focus ST from $24,495* [UPDATE: Configurator Launches]

2013 Ford Focus ST - gold - front three-quarter dynamic driving shot

Related Gallery2012 Ford Focus ST

UPDATE: The Focus ST has officially been added to Ford’s configurator. Click here to build one yourself.

Well now, the inexpensive performance game just got considerably more interesting. Ford has officially dropped pricing on its upcoming 2013 Focus ST, and it starts at $24,495 (*including a $795 delivery charge). That kind of coin will net you a EcoBoost 2.0-liter turbocharged four-cylinder engine good for a whopping 252 horsepower and 270 pound-feet of torque, along with a torque-steer compensation system that works in conjunction with electronic power steering to keep the nose pointed in the right direction. If you’re keeping track, those power metrics are slightly north of the figures Ford had previously released. A variable-ratio steering rack toes the line between sport and comfort while the sport suspension sits the chassis 10 mm closer to the ground than the stock configuration.

That fire-spitting four-cylinder breathes easy through a free-flowing exhaust, and interior options like Recaro bucket seats give the cabin a little pedigree. Of course, massive wheels and plenty of aero work are both part of the package as well. What’s more, Ford says it will give early buyers a GoPro HD Hero2 Motorsports camera when they pick up the keys. Sweet.

The entry price puts the Focus ST well below fellow front-drive competitors like the Volkswagen GTI and Mazdaspeed3, but within spitting distance of playful hardware like the Toyobaru twins and the all-wheel drive Subaru WRX. Suddenly, it appears we live in a world where cheap speed is in abundance. Head over to the Ford site for a closer look and be sure to click past the jumpfor the full press release.

Show full PR text
Order Bank Opens for New High Performance Ford Focus ST

• Ford Focus ST is SAE-certified at 252 horsepower and 270 lb.-ft. of torque from efficient 2.0-liter EcoBoost® engine with low-inertia turbocharger with overboost feature

• Focus ST offers available full-leather, six-way power Recaro® seats, unique interior treatment and an advanced three-mode, driver-adjustable stability control system

• Early orders to receive GoPro® HD Hero2 Motorsports Edition camera pack upon delivery

DEARBORN, Mich., May 1, 2012 – Drivers in the U.S. can now place their order for the new Ford Focus ST, a high-performance hatchback that will offer exhilarating performance and handling, a distinctive interior and muscular exterior design.

Focus ST, Ford’s first global performance car, will integrate a collection of advanced and sport-oriented technologies previously unavailable to North American customers. The combination of these technologies into a refined yet high-performance sport compact will elevate the category and further cement Focus as the most complete compact car range sold in North America.

Customers interested in Focus ST build and pricing options should visit: http://www.ford.com/cars/focus/focusst/.

Among the more visible options will be the Tangerine Scream metallic color that will be offered exclusively on the Focus ST as well as race-inspired Recaro® seats with matching color accents.

Ford is offering drivers who preorder a 2013 Focus ST the GoPro® HD Hero2 Motorsports Edition camera pack upon delivery. Already a staple in the motorsports and action sport communities, a GoPro is the ideal camera to capture a spirited drive or Focus ST track day. The first 1000 Pre-sale orders placed between May 1st and August 20th are eligible for the GoPro HD Hero2 Camera System. Cameras will be sent after vehicle delivery

“We recognize Focus ST customers are very social in nature and will love having the right tool to share their amazing drive experiences,” said Lisa Schoder, Ford Focus ST Marketing manager. “I look forward to seeing videos of the Focus ST taking on some great roads across the U.S.

“Some cars in this category are entertaining on the track, but much less practical for daily driving,” Schoder added. “We think we’ve hit the perfect balance between pure driving exhilaration and everyday livability with this car.

“In terms of athletics, the Focus ST is a gold-medal decathlete,” she said. “You can easily live with the car every day; when the time comes to really drive it; very few will be left wanting.”

Performance EcoBoost
The heart of the Focus ST is a reworked EcoBoost® 2.0-liter engine massaged for very sporting throttle input responsiveness, strong off-idle power and a broad torque curve. The engine produces 252 horsepower and 270 lb.-ft. of torque.

“The power delivery has no weak spots, there’s no way to be left flat-footed,” Schoder said. “At the same time, drivers wanting to spin this motor into the upper octaves will be rewarded.”

To enhance the full experience for the driver, Focus ST is equipped with a sound symposer box that enriches the natural sounds of the motor by capturing internal engine oscillations and piping them through the interior under throttle. In part-throttle driving, the car’s power is felt more than heard; under full throttle, the engine music is naturally amplified through the symposer box.

Power, torque and engine notes are even more impressive in the context of its efficiency. Official EPA figures are not yet available, but Schoder said she expects exceptional fuel economy for Focus ST, especially for this class.

World-class chassis technology
The unique sport suspension combines several technologies never before seen. Designed to give drivers enhanced agility on winding roads while still inspiring high-speed confidence, the variable-ratio steering rack makes steering less sensitive on the straightaways but increases sensitivity at the corners. It can also help drivers at slow speeds, like when maneuvering into a tight parking spot.

The electric power-assisted steering (EPAS) on Focus ST is enhanced with torque steer compensation. More aggressive tuning of the torque steer compensation allows drivers to accelerate while still maintaining grip on roads with uneven surfaces. The system detects the torque steer those conditions can create and counteracts the effect to help the driver feel in complete control.

Advancing the state of the sport compact art
Focus ST will offer Recaro sport seats, unique 18-inch Y-spoke ST wheels, dual-zone climate control, Xenon headlights and leather appointments throughout the cabin. Its superior chassis rigidity aids the suspension in providing a firm, but quiet and controlled ride. The instrument cluster features ST-unique sport gauges with red needle pointers to monitor turbo boost, oil pressure and oil temperature levels.

Advanced technology such as available SYNC® with MyFord Touch® will also be available for Focus ST, along with a Sony® Audio System, HD Radio™ and 10-speaker surround sound.

More information regarding Focus ST can be found at http://www.ford.com/cars/focus/focusst/ or or on Facebook at https://www.facebook.com/OfficialFordST.

 
 

Ford Ad Campaign Bucks Traditional Principles to Build ‘intrigue’

May 15, 2012 at 1:00 am

 

The 2013 Ford Escape starred in the reality TV series “Escape Routes,” a show that featured a cast of six teams of two in a road-trip contest.

 
The 2013 Ford Escape starred in the reality TV series “Escape Routes,” a show that featured a cast of six teams of two in a road-trip contest. (Ford)

Ford Motor Co. plans to launch its new models and appeal to the coasts with a new advertising campaign that leverages its national reputation for promoting fuel efficiency and avoiding a taxpayer bailout — without showing the automaker’s name or logo until the very end.

The automaker launched a series of commercials this month as part of its “Go Further” campaign to prime consumers for the arrival of its new most anticipated vehicles of the year: the Fusion and the Escape. But in an advertising twist, the first commercial spot keeps mum on the brand’s identity for most of the commercial in order to challenge viewers’ perceptions of the Blue Oval.

“We’re not trying to invent a new reality for Ford,” said Jim Farley, Ford Motor Co.’s group vice president for global marketing, sales and service. “We’re trying to document the goodness in the company already.”

Ford’s marketing strategy emphasizes the fuel efficiency of EcoBoost, the automaker’s proprietary engine that combines turbocharging and direct fuel injection, and aims to convince drivers on the East and West coasts to consider the Dearborn automaker in a year with several breakout vehicles, including the small minivan C-Max.

“Fuel efficiency is the proof point of how competitive you are,” Farley said.

The two television commercials airing this month aim to portray Ford as a maker of sleek vehicles that won’t pinch drivers at the pump.

The campaign was created by Dearborn-based Team Detroit, a joint venture comprised of five agencies from the ad firm WPP (JWT, Y&R, Wunderman, gilvy and Mindshare) that help run Ford’s global advertising.

“What we needed to do was interrupt and surprise people,” said Matt Van Dyke, Ford’s director of U.S. marketing communications.

The late appearance of the Ford name and logo is an effective technique when used sparingly, said University of Detroit Mercy marketing professor Mike Bernacchi.

“It violates the principle of get the brand out there — brand, brand, brand. But the ad, which features a shrouded car, ‘is mysterious enough,’” he said. “It keeps the intrigue going.”

Ford has also embraced the concept of a pre-launch campaign, sometimes promoting vehicles as early as a year before launch using social media. Ford reported success with its NBC primetime reality show “Escape Routes,” a six-week contest to promote the 2013 Ford Escape, and 2009′s Fiesta Movement, a social media campaign for bloggers to share their Fiesta driving experiences. The buzz that the Fiesta Movement created around the vehicle “became a real guiding light for us,” Van Dyke said.

The commercials drive traffic to the Go Further website, where marketing executives were surprised to find consumers reading up on new models such as the C-Max, Focus, Fusion and Escape instead of the automaker’s mainstays, the Mustang, Explorer and F-150 pickup truck, Farley said.

Ford’s previous campaign, Drive One, was launched four years ago to tell Ford’s story compared to Toyota Motor Corp. and Honda Motor Co., Van Dyke said.

jtrop@detnews.com

 
 

Ford Hedges EV Risk With Generic Focus Electric

Vehicle Test Drive

Drew Winter, WardsAuto
May, 2012
 

The Focus Electric is unlikely to be a leader if the nascent segment takes off, but it also presents far less risk to Ford’s bottom line if EVs fall flat.

Ford says EVs on standard platforms is smartest electrification strategy

DANA POINT, CA – We get on the expressway and edge left into the nearly empty high-occupancy vehicle lane.

In seconds, our battery-powered Focus Electric whooshes to its top speed of 84 mph (136 km/h) and cruises effortlessly, like it is being sucked through a giant vacuum tube.

At the same time, we are whistling past a huge traffic jam in the regular lanes to our right, a hellish reserve packed with solo drivers and environmental sinners.

For a few glorious moments, we savor the benefits of driving an electric vehicle: Besides access to low-traffic commuter heaven, special parking spots and helping the environment, there is a quiet, Zen-like cabin, zero gasoline consumption and the prospect of thousands of dollars of free money from federal, state and local governments.

It sounds like a value proposition everyone could love. Then our little pink cloud evaporates when we remember we are driving a Ford Focus that costs $40,000. And, despite the lofty sticker, the car’s 600-lb. (272 kg) battery pack provides only about 75 miles (121 km) of range.

Unless there is a 240V plug at the destination, it means outbound trips as short as 30 miles (48 km) can induce serious range anxiety on the way home, especially if conditions are not ideal.

Despite their much-touted potential, soaring gas prices and big government incentives, mainstream EVs still are not catching on.  

Chevrolet Volt sales hit a new high in March with deliveries of 2,289 units, but they still are far less than what parent General Motors originally was hoping for. Nissan Leaf sales also have been disappointing, with only 579 deliveries in March and 1,733 through the first quarter, according to WardsAuto data.

Some independent EV producers already have gone out of business, many others are struggling.

High price tags, $40,000 for the Volt and $35,000 for the Leaf, are major stumbling blocks, despite a $7,500 federal income tax incentive and, in some cases, thousands more in state and local spiffs. Limited electric range, small cabins and bland styling are other complaints.

Now Ford is entering this dicey market with a battery-electric Focus that looks the same as a gasoline-powered version that costs less than half as much. Critics already are wondering if the Focus Electric can compete.

In a brief meeting with reporters here, Ford CEO Alan Mulally argues that basing EVs on standard global architectures rather than special bespoke platforms is a positive not a negative, because it maximizes resources, improves quality and cuts costs.

By offering hybrid-electric, plug-in hybrid and battery-electric powertrains on its global, high-volume C- and CD platforms, which include the Focus and Fusion, Ford is giving customers the opportunity to choose a product that best suits their needs, Mulally says.  

It’s too soon to tell if he is right. Production of the Focus Electric began in December at Ford’s Michigan Assembly Plant in Wayne, MI. After selling a handlful of cars to fleet customers, the auto maker now is ramping up retail production for dealership availability in California, New York and New Jersey. By the end of the year, the Focus Electric will be available in 19 markets across the U.S.

Ford engineers say the car has significant technical advantages over the Leaf in particular. They boast the Focus is roomier and more efficient. With an equivalent fuel-economy rating of 110/99 mpg (2.1-2.4 L/100 km) city/highway, it is the most fuel-efficient 5-passenger sedan on the planet, Ford says.

What’s more, its big battery can be fully charged in three to four hours with a 240V charger, about half the time it takes to charge a Leaf, yet it offers slightly better range than the Leaf’s 73 miles (117 km).

However, with a standard 110V household outlet, the Focus takes 20 hours to charge fully, the same as the Leaf.

When it comes to accurately estimating range while driving, the Focus Electric is as problematic as other EVs. The Leaf’s computer is overly pessimistic: It immediately takes off 10 miles (16 km) of range when the heater is turned on and quickly knocks off big chunks of range immediately following aggressive acceleration.

We found the Focus EV to be the reverse. After negotiating a hilly, 27-mile (43-km) drive mapped out by Ford, we actually returned to our starting point at about the same state of charge as when we left.

Part of that miracle is due to the car’s onboard “braking coach” that uses a graphic interface to provide feedback on braking pressure to help drivers maximize the recharging potential of the regenerative brakes.

However, a Ford engineer says our astonishing feat most likely is the result of the computer recalibrating upward after a previous driver who drove more aggressively.

Aside from the range issue, the car is fun to drive. With 141 hp and a hefty 188 lb.-ft. (255 Nm) of torque, acceleration is brisk and we frequently chirped the tires without meaning to. There is plenty of power to accelerate hard on freeway on ramps.

Steering response is precise and sharp, although the added weight of the battery is evident during cornering. Brakes are smooth, progressive and lack the “grabbiness” of previous-generation regenerative braking systems.

A key feature that distinguishes the Focus Electric from the Leaf and Volt is the way sound is handled inside and out. Both competitors opt for Sci-Fi-like noises during startup and when interacting with the driver, and both emit a high-tech whine while under way. Our test car is much quieter inside and out.  

Like its competitors, the Focus Electric has myriad electronic and infotainment options that allow owners to check vehicle status, alter charge states and communicate with fellow owners on social networks via their smartphone.

With the EV market so young, it’s difficult to predict who ultimately will win or lose. Lack of a unique design will not win the Focus Electric many fans among EV enthusiasts, but its roominess and fast-charging capabilities may give it an advantage in the fleet market.

The Focus Electric and its upcoming C-platform plug-in electric siblings also may benefit from the continuing politicization of the Chevy Volt.

The bottom line is that the Focus Electric is unlikely to be a leader if the nascent segment takes off, but it also presents far less risk to Ford’s bottom line if EVs fall flat, as they already have done once before. 

dwinter@wardsauto.com

 

’12 Ford Focus Electric
Vehicle type 5-door FWD sedan
Engine Permanent magnetic electric traction
Power (SAE net) 141 hp/105 kW
Torque 188 lb.-ft. <255 Nm/td>
Transmission Single-speed automatic
Wheelbase 104.3 ins. (264 cm)
Overall length 172.9 ins. (439 cm)
Overall width 71.8 ins. (182 cm)
Overall height 58.2 ins. (148 cm)
Curb weight 3,624 lbs. (1,644 kg)
Base price $39,995
Fuel economy 110/99 mpg (2.1-2.4 L/100 km)

 

 

www.sherwoodford.ca

2015 Mustang to Get Fusion (Aston Martin) Styling Cues

 

Here are the facts: the Ford Mustang will continue into the future and there will be a Shelby GT500 version available with the redesign. Beyond that, details are foggier than a seasoned weatherman’s report. 

Still, we know that the Mustang hasn’t been selling well recently. In fact, it’s been out-sold by the Chevrolet Camaro for two years running. Speculating far into a car’s future is difficult if not downright silly, but people probably wouldn’t have predicted such a fall from grace.

 

It presents Ford with a quandry: how to keep the old guard while attracting fresh blood? Official pictures and details are far from hitting our notepads, but we do know that the automaker is considering a turbocharged four cylinder, but that’s hardly news. Still, the only member of the “Big Three” not to have taken bailout money seems to be on its toes, looking for a new worm and hook that appeals to the Millenial generation which is on the cusp of its car-buying years.

Night crawlers might look more-or-less the same, but according to quotes from the Wall Street Journal the 2015 Mustang will mark its 50th anniversary by shedding the retro clothes. Instead, the updated wardrobe will draw heavily from Ford’s Evos concept (pictured above), initially seen last summer.

That car inspired the updated 2013 Fusions sedan, and it would appear as though all of them borrow heavily from Aston Martin.

That notion will probably be enough to rock a few boats, but the automaker hopes to keep enough of a balance to put young buyers in line and keep old fans happy. The same source also said key features like a protruding hood and rounded headlights will remain, but it’s hard to picture what that means after looking at the Evos.

It shouldn’t really come as much of a surprise that the retro-styled current generation ‘Stangs aren’t first on many young consumer’s lists. They didn’t grow up with them, but then again many others did.

Maybe a fuel-efficient turbocharged four-cylinder will appeal to Millenials hunting for a more potent, low-cost blend than the high-end Dodge Dart, which will debut this year. It also seems unlikely that a company like Shelby would get on board with Muscle car farce, so hold off on panicking if the idea of a “modern looking” Mustang boils your blood, the GT500 is still a safe bet for performance. People will still buy a Mustang for value performance, even if it’s ugly in their eyes. If you don’t believe it, look at the first-generation Fox Body.

GALLERY: Ford Evos concept

FordEVOSConcept_01.jpgFordEVOSConcept_03.jpgFordEVOSConcept_04.jpgFordEVOSConcept_05.jpgFordEVOSConcept_06.jpgFordEVOSConcept_07.jpg

[Source: Wall Street Journal]

 

www.sherwoodford.ca

Find of the day: 550-hp 1971 Ford Pinto hot rod?!

 

Related Gallery1971 Ford Pinto Hot Rod

By Mark Pereira RSS feed

Posted May 14th 2012 12:00PM

When it comes to desirable cars from the 60s and 70s, the Ford Pinto is clearly one we’d all like to forget. The Pinto’s “legacy” is known for all the wrong reasons, specifically the media controversy and legal cases surrounding the safety (and recall) of its “dangerous” gas tank design.

The years have not been too kind to this poorly designed vehicle, as the Ford Pinto has been the butt of many jokes for decades and continues to be categorized as a massive mistake. Heck, it even made Time Magazine’s list of 50 Worst Cars of All Time.

However, this specific example currently listed for sale in Toronto, ON has undergone some serious surgery to the tune of 550 horsepower transplant! This might be the most extreme Pinto in existence, as its brand new 331 cubic-inch stroker motor makes over 500 horsepower alone. If that isn’t enough for ya, it also has a 250 hp nitrous kit to reach a new level of insanity. At the total asking price of just $20,000, this wolf in sheep’s clothing could be yours. With over 7,600 page views so far, we think this ultimate sleeper car will find a happy home very soon.

Click here for the photo gallery and beware, its current owner warns, “You must be into serious power because this car is not for the faint of heart!”

News Source: Kijiji

 
 

This is what the 2013 Ford Focus ST sounds like [w/video]

 

2013 Ford Focus ST - yellow - front three-quarter view

Related GalleryFord Focus ST

By Steven J. Ewing, Autoblog RSS feed

Posted May 14th 2012 3:00PM

To say that we’re eager to drive the 2013 Ford Focus ST is one of the understatements of the year. After seeing lots of photos and videos, we can’t wait to get Ford’s new hot hatch out on the road, and now, we have a pretty good idea of what sort of aural stimulation the turbocharged Focus will provide while we’re tossing it about.

Ford understands that a good engine and exhaust note is an important part of any performance car’s overall experience, and to that end, the automaker has implemented some interesting technology with its Focus ST. Engineers have added a special sound tube – called a sound symposer – to the ST, which specifically enhances the throaty, low-end frequencies of the exhaust. This sort of sound tube has been used before (on the Mustang and Mazda MX-5 Miata), but here in the Focus ST, there’s an electronically controlled valve that opens and closes based on specific driver inputs. What’s more, this valve is mapped more aggressively in lower gears for great sounds during acceleration, but stays shut more often in higher gears to allow for quieter highway cruising. But enough of the technical mumbo-jumbo. Click here for video of the Focus ST in action, plus Ford’s official press blast.

Click the play button below to hear what the end result sounds like during an acceleration run in the Focus ST.
http://www.5min.com/Video/2012-Ford-Focus-ST-Driving-Scenes-516955421

We like what we hear, though we’ll wait to see just how it sounds when things like road and wind noise are factored in during the overall driving experience.

The Sound of Science: Ford Focus ST Features Active Sound Symposer

• Ford amplifies engine’s low-frequency sounds to Focus ST passenger compartment

• System boosts engine volumes into passenger compartment in 200-to-450-Hz frequency range

• Next-generation system features actively controlled valve varying interior sound level based on engine speed, accelerator pedal position and gear selection

DEARBORN, Mich., May 11, 2012 – Discerning sports compact drivers not only want their engines to sing, they want them to roar. Ford engineers made sure the new Focus ST does both, with the help of a new twist on an existing technology.

Ford engineers added a special sound tube – called a sound symposer – to amplify the throaty frequencies enthusiasts crave in performance cars. Engineers worked to naturally amplify the specific lower range of engine frequencies found between 200 and 450 Hz that are most pleasing to performance enthusiasts through the use of a composite “paddle” that vibrates with intake air pulses.

While the sound tube concept has been used on Mustang in the past, the sound symposer used in Focus ST is unique because of its electronically controlled valve that opens and closes based on driver inputs – engine speed, accelerator pedal position and gear selection. In lower gears, the valve is mapped more aggressively, while in higher gears the effect is dialed back to enable quieter cruising. This isn’t possible with conventional, passive sound tubes. Part of the reason Ford made these changes is that on Focus ST, for the first time, the symposer is attached directly to the intake manifold (as opposed to between the manifold and air intake).

“For ST drivers, it’s not enough to have a car that is fast or feels fast. It also has to sound fast,” says Christopher Myers, Air Induction System engineer. “Part of this is the design of the exhaust, but we went further and engineered the symposer both to dial up the nice sounds the EcoBoost delivers under the hood but dial back the interior sound volumes at part throttle.

“The turbo gives us great power across the rev range, but it presents a special challenge from a sound perspective as it absorbs much of the beautiful engine music,” Myers adds. “The symposer helps us bring the throaty sounds that drivers love.”

The secret to getting this right was developing the perfect paddle to naturally amplify the ST’s great engine sound. Ford engineers tested several different paddles. Eventually, the supplier developed a paddle with the correct stiffness that yielded the best acoustic response and ultimately, the best “flutter” and low-end frequency sound.

An international team from suppliers of the intake manifold, battery tray, electrical hardware and software, and electrical connectors came together with Ford to accelerate development of the symposer. All in all, 30 engineers from five countries had to balance NVH, materials, manufacturing and assembly considerations to bring the symposer to life.

“The sound symposer gives the Focus ST an aural split personality,” says Lisa Schoder, Ford Focus ST Marketing manager. “In everyday driving, the car is composed and refined. But under full throttle, we unleash the sonic hounds. It’s a beauty and a beast.”

Among the more visible options will be the Tangerine Scream metallic color that will be offered exclusively on Focus ST as well as race-inspired Recaro seats with matching color accents.

More information regarding Focus ST can be found at http://www.ford.com/cars/focus/focusst/ or https://www.facebook.com/OfficialFordST.

Car designers wrestle with reducing weight & Why Your Next Car Might Not Have a CD Player

 

 2:25 PM, May  2012 |

 
The CD player competes for space with other technology in cars, like this 2011 Chevy Volt, shown Oct. 7, 2010.

 
The CD player competes for space with other technology in cars, like this 2011 Chevy Volt,  / ERIC SEALS/Detroit Free Press

By Brent Snavely

Detroit Free Press Business Writer

Michael Arbaugh is looking forward to the day when automotive designers get rid of CD players.

Doing so would eliminate about five pounds and would free up critical space on the center stack where technology is offering other choices, said Arbaugh, chief designer for Ford interiors.

Behind the interface, a CD player competes for space with heating and cooling units and other technology.

“That’s oceanfront property when you are talking about the center stack,” Arbaugh said. “I think anybody under 30 is probably using all MP3 devices. They don’t buy CDs.”

To the average person, five pounds might not seem like a lot for a car that weighs 2,000 pounds or more.

But for designers like Arbaugh, knowing when to eliminate something like a CD player is a critical decision — especially as automakers race to meet tougher fuel economy standards.

For nearly 30 years, the government’s fuel economy standards did not change significantly. Now by 2016, the U.S. fleet average for automakers must reach 34.1 miles per gallon, up from 27.5 m.p.g. for passenger cars in 2010 and 23.5 m.p.g. for light trucks. At the same time, automakers must also continue to meet stricter safety requirements and incorporate new communication technology to stay competitive.

Arbaugh was among three automotive designers who spoke today in Detroit at the Automotive Press Association.

Robert Boniface, director of design for Cadillac exteriors predicted that automakers will begin using more carbon fiber in the near future even though it is expensive.

“As a design element, carbon fiber…is a beautiful material,” Boniface said. “It’s lightweight, it is structurally sound — we like it.”

Boniface also predicted the cost of carbon fiber will fall somewhat as automakers work more closely with the suppliers who produce it. Already, carbon fiber is surfacing on vehicles more often as accessories, he said.

“As fuel requirements become more stringent, we are going to have to use it,” Boniface said.

Contact Brent Snavely: 313-222-6512 or bsnavely@freepress.com

www.sherwoodford.ca

 

Carroll Shelby Dead at 89

Ford Picture

 

Just the Facts:

  • Legendary performance guru Carroll Shelby has died at age 89.
  • Shelby’s name has been associated since the early 1960s with fast street and racing cars.
  • Shelby American last month unveiled the 1,100-horsepower Shelby 1000 S/C.

DALLAS — Carroll Shelby — racecar driver, team owner, car builder, entrepreneur and a man whose name has been virtually synonymous with performance for nearly five decades — has died at age 89.

Shelby died Thursday night at Baylor Hospital in Dallas, according to Carroll Shelby International Inc. The cause of death was not disclosed.

Shelby’s name has been associated since the early 1960s with fast street and racing cars, most notably the Shelby Cobras of the early 1960s and more recently with a string of limited-edition, high-output Ford Mustangs.

Later this year, Ford will introduce its most powerful Mustang, the 662-horsepower 2013 Mustang Shelby GT 500. Shelby’s own company, Shelby American, last month unveiled the 1,100-horsepower Shelby 1000 S/C.

During a lengthy automotive career that stretched back to the mid-1950s, Shelby was also associated at one time or another with Austin-Healey, Maserati, Aston Martin, Dodge and Oldsmobile.

The son of a rural mail carrier, Shelby was born on January 11, 1923 in Leesburg, Texas, and suffered heart problems from early childhood. He was a flight instructor and test pilot in World War II and later worked as a truck driver and chicken farmer while competing in amateur races on weekends. In the ’50s, Shelby set a number of land speed records at Bonneville and won three national sports-car championships. He was named Sports Illustrated‘s Driver of the Year in 1956 and 1957.

Eventually, his heart condition would cut short a racing career that included a brief stint in Formula 1, where his best finish was a 4th place with Masten Gregory and Maserati in the 1958 Italian Grand Prix, as well as a victory co-driving an Aston Martin DBR1/300 with Roy Salvadori in the 1959 24 Hours of Le Mans.

Shelby’s long association with Ford began in 1962 with an engine supply deal for Cobra and progressed to a development partnership on the Ford GT40 that included a 1-2-3 sweep of Le Mans in 1966. Shelby American also launched the first of its specially modified Mustangs, the GT350, in 1965.

Shelby’s name appeared on a long string of Chrysler products — all under the Dodge brand — from 1983-’93. Shelby American’s own Series 1 roadster, powered by an Oldsmobile V8, debuted in 1999. By 2003, Shelby was back in the fold with Ford, with the Shelby and Cobra badges used on a variety of high-performance Mustangs since 2007.

Shelby was inducted into the International Motorsports Hall of Fame in 1991 and the Motorsports Hall of Fame in 1992.

He received a heart transplant in 1992 and later a kidney transplant.

Shelby is survived by children Patrick, Michael and Sharon; a sister, Anne Shelby Ellison, and his wife Cleo.

Inside Line says: Perhaps the world’s best-known former chicken farmer and chili maker.

Future Vehicles: 2015 Mustang?

Future Vehicles: 2015 Ford Mustang

By Ed Hellwig |

newmustang_1600.jpg

Is this the 2015 Ford Mustang? Close to it, at least that’s what a Ford insider told us recently. Set to be released about two years from now on its 50th anniversary, the 2015 Mustang will be much closer to a “world car” than any Mustang before it.

What does that mean exactly? Well, obviously it means this Mustang will be exported to markets outside the U.S., but more importantly, it means that the next-generation Mustang will evolve into a performance car for varying tastes.

 

 

mustang-rear-9a_MTa-1600.jpg

For one, it will be smaller in many ways. Most other markets prefer sports cars with a little less metal and a few more curves. That means a sleeker, less bulky Mustang that should weigh less and cheat the wind better. The Evos concept was a hint of that look, but we were assured that the current Mustang’s long hood/short deck proportions will remain along with several signature Mustang design cues like rear-quarter windows and triple-lens taillamps.

Another big change will arrive out back. After years of making the most of the Mustang’s straight axle rear end, the Mustang will finally move to an independent setup. This will go down much better with European customers who are used to the precise feel of fully independent rear suspension setups. It will still do just fine on the drag strip, though, along with improved manners at tracks with turns.

There will be less drastic changes under the hood as most of the current Mustang’s offerings will likely carryover, at least initially. Ford may eventually switch the Mustang’s base engine to a turbocharged four-cylinder that delivers better mileage and nearly the same horsepower as the current V6. From there, the current 5.0 V8 will remain in place so the Mustang’s performance credentials are in good hands.

Expect to see the official unveil of the 50th Anniversary Ford Mustang at the 2014 New York Auto Show.

 

Categories: ,,,,

Auto legend Carroll Shelby died Thursday night at Baylor Hospital in Dallas at the age of 89

Carroll Shelby: 1923-2012

 

 Photo by: ROGER HART

Carroll Shelby was honored at the Quail, A Motorsports Gathering in August 2010.. Photo by ROGER HART.

 

Carroll Shelby stands with his Shelby Cobra Concept.

 
 Photo by: LAT Photographic

Carroll Shelby racing around Silverstone the 1958 British Grand Prix, in which h. Photo by LAT Photographic.

 

Carroll Shelby stands with the three Cobra roadsters that won the 1963 USRRC Man.

 
 Photo by: LAT Photographic

Carroll Shelby (left) won the 1959 Tourist Trophy at Goodwood in England alongs. Photo by LAT Photographic.

 

Carroll Shelby catches some shut eye during the 1967 24 hours of Le Mans..

 

Carroll Shelby stands with the Ford Shelby GR-1 Concept..

 

Carroll Shelby ( left ) and Edsel Ford II (right) share some words during the 20.

 

Carroll Shelby laughs with fans during the Ford Centennial celebration..

 

Carroll Shelby poses with his 1964 production Cobra and Cobra race car..

 

Carroll Shelby, 1923-2012.

Auto legend Carroll Shelby died Thursday night at Baylor Hospital in Dallas at the age of 89.

Carroll Shelby’s shadow stretched out Texas tall across nearly the whole of the world’s automotive landscape. A natural as a race driver, he won three U.S. sports-car championships in Ferraris and Maseratis, and for Aston Martin he won the 1959 24 Hours of Le Mans with British co-driver Roy Salvadori.

Turning automaker in the 1960s, he fathered the Cobra, an Anglo-American hot rod of crude conception but stunning effectiveness that swept the tracks of North America and wrested a world manufacturer’s title from Ferrari. Additional success came with his makeovers of the Ford Mustang, which resulted in Trans-Am racing titles and the ferocious Shelby GT350 street car. As a team owner, he presided over Ford’s epic 1966 and ’67 Le Mans victories.

Shelby is believed to be the only person to win Le Mans as a driver (with Aston Martin), a manufacturer (class victory with the Cobra Daytona coupe) and team owner (Ford’s GTs).

Not everything this Texan touched turned to trophies, but his solid record of achievement, plus his talents as a promoter, made his name an icon of high-performance worldwide.

In the 1980s, he parlayed all of this into a venture with Chrysler that produced a number of specialty cars and trucks, including the Shelby Can-Am one-design racer, all dedicated to a biggest-bang-for-the-buck philosophy.

Beyond that, Shelby grew his business into a multifaceted “skunkworks,” doing advanced research and development for other clients. From 2005, these included Ford, with whom Shelby patched up an old grievance so that they could partner on a fresh range of super-hot Shelby Mustangs. He also resumed production of old-style Cobras and, less successfully, launched a newer sports model dubbed the Shelby Series 1.

Yet, impressive as his accomplishments were on the automotive scene, that was only one of a bewildering set of arenas through which he moved with equal facility: ranching, real estate development, hotels, food production, aircraft dealing. In every field that caught his interest, he was able to exercise a powerful combination of intelligence, curiosity, vision, timing, guile, cunning and charm, plus what he described as “the work ethic.”

Not the least of Shelby’s secrets was an easy, natural manner, a flashing grin and an almost old-fashioned sense of courtesy, which quickly made firm friendships and networks of important contacts.

At the same time, the sharp pencil he applied aggressively to business dealings led some to dub him “Billie Sol,” after a notorious Texas swindler.

Perhaps the most remarkable, most inspirational fact about Shelby’s life was that he worked so hard despite a serious physical limitation—a hereditary heart defect that led to four hospitalizations in 15 years for surgery, then a 1990 heart transplant.

Six years later, at age 73, he received a kidney from one of his sons, Mike Shelby.

In company with so many of the world’s outstanding achievers, Carroll Hall Shelby had modest beginnings. He was born on Jan. 11, 1923, in the small east Texas town of Leesburg, the son of a rural mail carrier. When Shelby was 10, the family moved to Dallas, where his father became a postal clerk and the boy discovered auto racing.

“I used to ride my bicycle to the old bullrings around Dallas when I was a kid, 12 or 14 years old,” he recalled decades later. “So I’ve always had my interest in cars, that’s always been my No. 1 interest.”

Finances did not permit expressing that interest in sanctioned competition, but Shelby did what he could on the streets. His first car was a family hand-me-down, a 1934 Dodge that he immediately determined would do only 87 mph, tops. His next ride was no less disappointing, even after he shaved the head. “It was a ’38 Willys, old four-cylinder Willys. Wouldn’t outrun anybody, but I used to try to.”

The Shelby need for speed was finally serviced by the Army, which allowed him to put his hands on his second great love, airplanes. Admitted to a pilot-training program for students who didn’t have college credentials, he graduated as staff sergeant pilot.

“Chuck Yeager, Bob Hoover, myself—a lot of guys came out of that program that were good aviators,” Shelby said with pride. However, he was disappointed that, as he put it, “I never got a shot at gettin’ shot at.” He spent the whole war stateside, flying training missions for bombardiers and navigators.

With discharge came an end to flying, temporarily anyway. With a wife and children now, Shelby began a restless series of entrepreneurial ventures. At various times, he was an owner-operator of a trucking business, a roughneck in the oil fields and a chicken farmer.

Shelby came to auto racing relatively late, in 1952 when he was 29, but he came on strong. After first trying a Flathead-powered hot rod on a drag strip, later that summer he accompanied a buddy who owned an MG-TC to a sports-car race on an airport course at Norman, Okla.

“He was a friend of mine from high school, Ed Wilkins. He wasn’t going to race it himself; he was just up there to spectate. After we got up there we decided that I’d drive it. So it was really just kind of a lucky accident that I drove my first race.

“I raced against the other MGs and the Jowett Jupiters and so forth and won that race. Then they had the Jaguar race and I raced the MG in that and I won again. I wore the tires out on it. It was fun.”

Two more road races later in the year brought him two more wins, a four-for-four record that was only a taste of things to come. In 1953, in hotter iron such as Jaguars and Allards, the Texas meteor won nine out of nine. For the 1954 season he turned pro, which was a distinction of major importance to the SCCA in those days. He was in great demand by wealthy Ferrari and Maserati owners such as Temple Buell, John Edgar and Tony Parravano, and the American eventually attracted the interest of John Wyer, manager of the Aston Martin factory team.

To Shelby, racing appeared to be mainly a lark, informal and lighthearted. Arriving late at a track one day, he jumped into the cockpit without changing out of his work clothes—a set of striped farmer’s overalls. They became his trademark. After a race, the tall, skinny, curly-haired chicken farmer would disappear just as suddenly, likely as not with a pretty woman on each arm.

But at work in the cockpit, Shelby was all business.

“The Texan is a first-rate conductor and takes his motor racing extremely seriously,” concluded Gregor Grant, founder and editor of Britain’s Autosport magazine, after watching the lanky Yankee run the 1955 Targa Florio in a Ferrari Monza. He was a “hard worker . . . who goes to bed with the hundreds of corners imprinted in his mind.” And his driving was “clean as a whistle.”

Shelby’s Ford GT-era team manager, the late Carroll Smith, recalled conversations with his boss’ old teammates. “As a race driver, his mechanics loved him. [They felt] he drove every bit of a race car you could give him.”

In 1956, he won 18 out of 20 U.S. races and his first SCCA national championship. Sports Illustrated named him Driver of the Year. In 1957, he won 19 races straight, his second SCCA title and a Driver of the Year award from the New York Times, the first of two such honors. His good friend, Ferrari importer Luigi Chinetti, arranged an audience in Maranello.

“Old Man Ferrari offered me a job and I said, ‘Well, Mr. Ferrari, I have a family, three children, what kinda money?’ He says, ‘Oh, it’s an honor to drive for Ferrari.’ And I said, ‘Well, I’m sorry, I can’t afford the honor.’ And I had a deal with John Wyer, anyway, and I had another deal with Maserati. I had a choice of four or five different offers. So I turned Ferrari down.”

This and other incidents were blown up a bit in later years, when Shelby’s Cobras were going against the Commendatore’s Prancing Horses, but there was a genuine animosity between these two titans of motorsport. Shelby used to say that he respected Ferrari for his automotive accomplishments, but not as a human being.

However, crusty Shelby was said to cherish a warm friendship with Enzo’s son, Dino.

Shelby was a Formula One driver for two seasons. In 1958, he ran a 250F Maserati in four Grands Prix and scored the only world championship points of his career with a fourth-place finish in the Italian Grand Prix at Monza. The next year—the same in which he and Salvadori drove to victory at Le Mans for Aston Martin—he ran that company’s obsolete, front-engine F1 in another four events but without success.

This was also the year when, at age 36, Shelby first experienced the angina that would end his driving career. He continued racing through 1960 and won his third title, USAC’s United States Road Racing championship, but he drove with nitroglycerine pills ready to jump-start his heart if necessary.

“You ever try nitro?” Shelby asked in a 1990 interview with Autoweek. “It knocks the top of your head off. It dilates your arteries and veins and gives you a headache for 30 seconds. You don’t want to do it in a race car. That’s why it was not hard to give up drivin’; nitro gives you an incentive to quit. I wanted to build my car anyway, and make a go of my Goodyear distributorship.”

Shelby had maintained commercial interests all along. As he once noted, he was a child of the Depression, and the experience was formative. He’d always had something going—from paper routes, delivering for drug stores on his motorcycle and caddying on golf courses in the beginning, to buying and selling cars during his racing career. With Jim Hall and his brothers, Shelby was a partner in a Dallas dealership.

Now able to concentrate on business, he soon had a Goodyear race-tire distributorship and, at Riverside, Calif., America’s first race-driving school (with Peter Brock as the first instructor). He also served as consulting editor for his publisher friend “Pete” Petersen’s Sports Car Graphic magazine. Later, he started up businesses to manufacture cast wheels for both cars and motorcycles. But all of these were stepping stones to realizing a long-held, major dream: Shelby wanted to produce his own sports car.

“I prob’ly started thinkin’ about it in ’54, ’55,” he recalled. He’d been driving Max Balchowsky’s Old Yeller specials and had a firsthand impression of what the combination of a big-inch Detroit engine and a lightweight, European-style chassis could do.

Shelby’s familiarity with the various English sports cars so popular in the 1950s bred a certain focused disdain: “I could see that, compared to the little ‘taxicab’ engines they had, one of our new V8s took up about the same amount of room and put out about four times as much horsepower and didn’t cost any more money.”

After a preliminary venture with a handful of Chevrolet Corvette chassis rebodied by Italy’s Scaglietti, he finally arranged a marriage between a new small-block engine being launched by Ford and the British-made AC Ace. Shelby’s prototype Cobra first bared its fangs in February 1962, and the small, ferocious two-seater was an immediate sensation with the media and the public—and with impatient racers.

Famously, Shelby kept repainting his single-press tester in different colors before its next assignment, creating the illusion of a substantial fleet of finished Cobras.

The first competition appearance of the new marque was that October at Riverside, when a Shelby American Cobra handily led the new 1963 Corvette for an hour until a wheel hub broke. The part was redesigned, and Shelby’s “snakes” began a domination of production-sports-car events that lasted for several seasons, both in North America and overseas. The highlight year was 1965, when Cobras became the first American-conceived cars to win the international manufacturers’ championship for Grand Touring cars. To do so meant beating Ferrari, a special satisfaction for Shelby.

“What we did was take a bunch of California hot-rodders and we whipped Ferrari’s ass,” as he put it. “The Cobra was the most archaic chassis, probably, with its two buggy springs and a pushrod engine, to ever go over there and win a world championship.

“But the reason that it was so successful was because of people like Phil Remington, Ken Miles, Pete Brock . . . ah, I could name 50. There isn’t time to name everybody who should get credit.”

There was a second-generation Cobra with Ford’s big 427 engine and a more sophisticated coil-spring chassis, but by this time, the old hybrid concept had run its course, and Shelby American was moving into other racing fields. In 1965, the team took over the running of Ford’s sophisticated, mid-engine GT40s. The immediate payoff was the previously troubled coupe’s first victory, at Daytona that year. The team went on to win Le Mans the following two years, beating not only Ferrari but also a rival Ford GT operation by Holman-Moody, the stock-car powerhouse.

Throughout the rest of the decade there were further racing ventures, some more successful than others, while at Ford’s request, Shelby also developed and produced the GT350, a two-seat, high-performance modification of the 2+2 Mustang. A big-block GT500 followed.

But as the 1970s opened, Ford dropped out of racing. Shelby American tried to pick up the slack with a program for Toyota but was not very successful. In any case, “performance died,” as Shelby put it, and he eventually had to close down his famous company.

Shelby spent the next dozen years in a variety of nonautomotive activities, including land speculation and development, a safari operation in Africa and a plant to manufacture chili. During this period, he twice had to have coronary-bypass surgery, but he refused to let his illness slow him down.

In the meantime, automobile performance had come back to life, and in 1982 Shelby Automobiles was formed in conjunction with Chrysler to manufacture and market high-energy versions of that company’s smaller sedans and midsize trucks. Production began in 1986, but disappointing sales forced a stop at the end of 1989.

Reluctant to disband his group of talented people, Shelby kept them going on special projects, such as a Dodge-engined SCCA spec racer called the Shelby Can-Am, while he transformed the company into a specialized R&D facility.

He was eager to do more, but during the 1980s he was in hospital twice more for carotid surgery. Despite his ailment, Shelby continued to live a full life, and in February 1989, he married for the fourth time. But his strength continued to fade, and in June 1990, he finally received a new heart.

“It’s a first-time installation,” quipped Dan Gurney at a subsequent roast for his friend. Sixty-eight-year-old Shelby gleefully reported feeling like a young man of 34—the age of the unfortunate donor, who had collapsed at a Las Vegas craps table. The following May, Shelby drove the Indy 500 pace car and passenger Gen. Norman Schwarzkopf around the Indianapolis Motor Speedway at 150 mph.

That same month, haunted by children he’d seen dying during his time in ICU, he started the Carroll Shelby Heart Fund (now called the Carroll Shelby Foundation) to raise money for youngsters in need of transplants. For that and other reasons, admiring parents sent him photos of kids they’d named Shelby. His Los Angeles office became literally papered with hundreds of the photos.

Older youths now benefit from the Carroll Shelby School of Automotive Technology, located at the Northeast Texas Community College in Mount Pleasant, not 20 miles from the racer’s birthplace.

Like many high-profile men, Shelby seemed to have trouble staying married. The second of five wives was the movie and TV star Jan Harrison. His third wife was Sue Stafford. The fourth was Swedish-born Lena Dahl Shelby, who died in a 1997 highway accident. Only months later, he married Cleo Patricia Marguerita Shelby, a vivacious Briton who was always by his side, even as she pursued her interests in flying, art and jewelry.

Shelby’s survivors consist of his wife, Cleo Shelby; his sister and only sibling, Anne Shelby Ellison; daughter Sharon Lavine and sons Michael and Patrick Shelby (all three from his first marriage to Jeanne Fields); six grandchildren; and four great-grandchildren.

Of Carroll Shelby’s legions of close friends and respectful associates, one of his greatest admirers was Al Dowd, who joined in the Cobra days as a mechanic and who kept on working for Shelby for decades as an administrator. Why did he and others show so much loyalty? Interviewed for a 1990 Autoweek profile on his boss, Dowd put it this way: “I guess because we love him. Can’t put my finger on it. He’s a neat person. I like him.”

Lew Spencer, once a Cobra race driver and later Dowd’s fellow in the Los Angeles business office, spoke of the same personal affection. “There’s an esprit de corps, almost a love affair. Carroll is a human magnet because he has a good feeling for people, a great understanding. He can pull the best out of you, so you excel in what you’re doing.

“I’ve always said that if you had 20 people in a basketball court, all up at one end, and if Carroll walked in the other end, without any sort of introduction or announcement, within five minutes everybody would be gathered around him. When we travel, you see it; people walk up to him and start a conversation, even if they’ve never seen or heard of him. He attracts people to him.”

Spencer went on to say that working for Shelby was exhilarating. “He is a visionary in many ways, and a doer. He’s an idea man—Carroll gets great ideas—and he does not like details. He doesn’t like an office. He’s not interested in sitting around on a day-to-day basis. He wants another challenge, to move on to something exciting. That’s part of the fun of working for him, it’ll always be moving, nothing stagnant. There’s a feeling of fun, also a respect for the accomplishments of the man.

“He is an entrepreneur who borders on the con man—he is a legitimate con man. You have to be in this business. It’s the old American success story. When he gets knocked down—like with the chicken business [which was hit with a poultry disease]—he’s flat, he gets back up.”

Don Landy, who handled Shelby’s overall business holding company, Shelby American Management Co. in McKinney, Texas, described his boss this way: “He’s one of a kind. An original Texas gunslinger. Life never gets boring. Carroll is a risk taker, has been all his life, in everything he’s done.

“He can be cantankerous, gruff, direct and outspoken, but to get to know him is to love him. He creates tremendous loyalty in people around him. He’s really a very caring individual, which may be completely opposite to what he appears to be.”

Team manager Smith spoke of his fellow Carroll fondly as “the best man I ever worked for—the only man I could ever work for. He has leadership qualities; he can inspire you to do more than you’re capable of doing. He gives everyone an enormous amount of rope, picks the right people and leaves ‘em alone to get on with it. Keeps the BS and the politics away from the racers.

“An excellent judge of people—including of mechanics, although he’s no mechanic himself—especially of drivers. He’s never made a mistake with a driver. He’s got enormous loyalty to people who have done a good job for him,” Smith said.

“And he has an absolute desire to win. He wants to win so bad that it’s catching. If he went back to racing tomorrow, I’d go back in a minute. Because I truly enjoy winning, and I enjoy working with a man who wins with style and grace, and who doesn’t forget how to have fun while doing it.”

Shelby himself, in the 1990 Autoweek interview, said he felt grateful for “being able to do the things that I’ve wanted to over practically a lifetime and been lucky enough to have been successful enough out of them that as I grow into, ah, into old age that I can look back with satisfaction over a life well spent. I really consider myself a damn lucky individual. I don’t think you can ask for much more outta life.”

Funeral plans were in process. Donations to the Carroll Shelby Foundation are encouraged in lieu of flowers. Information about the foundation can be found at www.carrollshelbyfoundation.com.

Read more: http://www.autoweek.com/article/20120511/CARNEWS/120519987#ixzz1uama6BuC

Auto legend Carroll Shelby, father of Cobra, dies

Auto legend Carroll Shelby, father of Cobra, dies

By James R. Healey, USA TODAY
 

 

Carroll Shelby with the 2011 Shelby GT350.
 
By Shelby American

Carroll Hall Shelby, the Texan who created the famous Shelby Cobra and uncounted other high-performance machines that have enlivened the auto world for 50 years, died in Dallas Thursday night at age 89. He had been hospitalized for pneumonia.

PHOTO GALLERIES:

Shelby’s famous pedal-to-the metal cars

Shelby’s latest: The 1,100-horsepower Mustang

Shelby, who affected the aw-shucks demeanor of the chicken farmer he once was, said, “I never made a damn dime until I started doing what I wanted.”

What he wanted was, if you will, power for the people, automotively speaking.

“I love horsepower,” he said more than once.

Beyond just his efforts in the small world of hot-rodding, Shelby influenced how Detroit automakers though about high-performance, and he proved that hard work and bit of guile can make a hero.

But to achieve that, he had to jump from chicken-raising — his fowl all died of a disease one year — and into full-time auto racing, which he’d been doing on the side, in the 1950s. He was a success — at first continuing to wear the work overalls that he did as a farmer — and parlayed that reputation into a foothold as a car builder.

The litany of significant cars he created is long, running from the original 1962 AC Cobra — small British sports car with a big (for the times) Ford engine — through a sojourn at Chrysler and a stint with GM via a failed Oldsmobile-powered car, back to Ford. He was involved with development of Ford’s GT 500 Mustang, the 2013 version of which is certified as the most-powerful regular-production car in the world.

His love affair put him into the orbit of industry giants of the time, as he more and more successfully showed car companies that powerful engines in lightweight cars was a viable and roadworthy combination on which he and they could make a lot of money.

He became good friends with Lee Iacocca who was president at Ford Motor when Shelby began as a car builder. The relationship continue when Iacocca moved to Chrysler.

Iacocca serendipitously happened upon on a small dinner in a Los Angeles restaurant some years back, intended as an intimate schmooze between Shelby and a journalist. Iacocca plopped down at the table and he and Shelby started telling stories.

Among them, how the two began their relationship.

Iacocca said Shelby was pestering him for money to build the original Cobra, and was so persistent that “I finally gave him the money to get him out of my office.”

Much later, in 2010, Shelby was facing two challenging phenomena: Mortality, and the changing nature of the go-fast auto business. At the time, he was taking 25 pills a day, tooling around in a motorized wheelchair and talking about passing the torch at Shelby American, the company he set up to build small numbers of exciting cars, as well as parts.

 

Carroll Shelby at Ford’s Dearborn Development Center in Michigan during development work on the Shelby GT500KR in September, 2007.
 
 

He noted that extracting the most performance from an engine had become an exercise in computer programming, not tinkering. “I don’t have the power to fight all the problems that I used to anymore,” he said at the time. ”I’ve had a good run. I’ve built a lot of things that work and a lot of things that didn’t work.” He estimates that of the 165 car projects he tried over his lifetime, seven or eight turned a profit. Big enough, it seems, to keep the enterprise rolling.

His was a bold approach to car crafting that was too in-your-face for mainline car companies to conjure in-house. They let him come up with wild machines under their sponsorship, then refined them into cars the automakers could sell as high-performance halos.

Along the way he came up with a recipe for a mean bowl of chili, sufficiently infamous to spark an annual beat-this chili cookoff in Texas, and later even ventured into fashion timepieces.

He began his car building with subterfuge. Hoping to give the impression he was producing a lot of the original 1962 Cobras, he kept repainting the two he had built so car magazines would show them in a variety of colors.

And he had to fend off another giant, his eventual friend Robert E. Petersen, founder of Motor Trend and Hot Rod magazines, for the affections of a woman.

Petersen saw himself as merely taking advantage of an opportunity. Shelby recalled it as a work of infamy: “He’d tell her, ‘You don’t want to go around with a chicken farmer. And he’ll lose (races), anyway’.”

Rumors began circulating about a health problem when the affable auto man failed to appear as scheduled at the New York auto show in early April to promote his latest creations, the 950-horsepower Shelby 1000 and the 1,100-hp Shelby 1000 S/C.

Shelby published an update on his Facebook page in late April to say, in the vein of Mark Twain’s “the reports of my death are greatly exaggerated,” that he had been hospitalized for pneumonia, but was “resting comfortably with family and working on getting better.”

New Ford Fusion Redefines Midsize Sedan Expectations with Unprecedented Suite of Driver Assist Technologies

 

  • All-new 2013 Ford Fusion will be first midsize family sedan in America available with such a wide array of driver assist technologies, including Lane-Keeping System with Driver Alert, adaptive cruise control and collision warning, and active park assist
  • These technologies form the basis for Ford’s research and development of future personal mobility solutions, including autonomous assist driving capabilities

Click graphic to download interactive PDF.
 
DEARBORN, Mich., May 10, 2012 – The all-new 2013 Ford Fusion leapfrogs the Toyota Camry and Honda Accord with an unprecedented suite of active driver assist technologies usually found only in luxury cars costing twice as much.
 
A package of radar, ultrasonic, optical and motion sensors adds a new level of convenience for midsize sedan customers by transitioning beyond passive safety technology to offer drivers Lane-Keeping System, Driver Alert System, Blind Spot Information System (BLIS ®), active park assist, cross-traffic alert, adaptive cruise control, collision warning and a rear view camera.
 
“These new sensing technologies help extend the driver’s own senses, providing a level of assistance never before available to the family sedan buyer,” said Adrian Whittle, Ford Fusion chief engineer. “The new Fusion launches this year with these advanced technologies – making them more affordable and available than ever before.”
 
Fusion’s suite of driver assist technologies are the result of the addition of new sensors, including cameras and radar combined with existing technologies, such as electric power-assisted steering (EPAS) and data from the anti-lock braking and stability control systems.
 
Lane-Keeping System
Lane-Keeping System uses a forward-facing camera that can scan the road surface for lane markings. The Lane-Keeping System can evaluate if the car is drifting out of its lane and then alert the driver by vibrating the steering wheel. If the driver does not respond to the vibrations, the system provides steering torque to nudge the car back toward the center of the lane.
 
To view video about the Lane-Keeping System, click here: http://youtu.be/LFB-xOaTAKo
 
Driver Alert System
Driver Alert uses the front-facing camera to detect a pattern of vehicle motion consistent with a drowsy driver, and provides a series of alerts to suggest the driver stop and rest for a while. The visual alert includes a coffee cup icon appearing in the instrument cluster display indicating that pulling off the road and taking a break is a good idea. In a survey conducted by AAA Foundation, more than 40 percent of Americans acknowledge they have fallen asleep or nodded off while driving.
 
Pull-Drift Compensation
Pull-Drift Compensation is built into the electric power-assisted steering to counter the effects of steeply crowned roads or steady crosswinds. It can detect if the car is changing direction even if the steering angle sensor indicates the driver is not commanding this change. The Pull-Drift control then uses EPAS to provide gradual steering corrections that keep the car moving to where the driver wants to go.
 
Adaptive cruise control with collision warning
Adaptive cruise control uses a radar sensor that measures the distance and speed to the vehicle ahead.
 
With this extra information, the same engine power reduction and brake application techniques that are used to limit wheel spin by the traction control system can now be used to automatically slow the car and maintain a safe following distance when the adaptive cruise control is active. If the sensors detect the following distance is shrinking too quickly and a collision is likely, the system will provide a visual and audio alert so the driver can respond by steering or braking.
 
Active park assist
With available active park assist, the electric power-assisted steering and ultrasonic sensors at the corners of the car work in concert to help make parallel parking a breeze. The sensors measure the gap between parked cars to see if there is enough room, and then the car is automatically steered into the space. The driver just has to apply the accelerator and brake.
 
Blind Spot Information System with cross-traffic alert
No matter how careful drivers are, the physical constraints of sitting inside a car means there always will be places they cannot see. Rearview mirrors help, but the Fusion is available with radar sensors in the rear corners that can monitor the spaces beside and just behind the car.
 
On the road, these sensors trigger a warning light in the mirror indicating there is another vehicle in the blind spot the driver may not be able to see when changing lanes. When backing out of a parking space, these same sensors can see vehicles coming down the aisle while the back-up camera provides a view directly behind the rear bumper.
 
What’s next?
The driver assist systems in the new Fusion mark Ford’s near-term next steps in the development of future mobility technologies. Sensing systems similar to what will be installed on the new Fusion are the foundational hardware that will help further progress active safety technology in the future including autonomous assisted driving in the long-term.
 
“The new Fusion is a showcase of how we will use sensors and vehicle data to enhance the driver’s own capabilities when behind the wheel,” said Paul Mascarenas, chief technical officer and vice president of Ford Research and Innovation. “Driver assist technologies will continue to provide increasing levels of convenience in the near-term. In the future, they also will help us manage issues such as traffic congestion and CO2 reduction.”
 
At the recent Mobile World Congress in Barcelona, Spain, Bill Ford, executive chairman of Ford Motor Company, outlined the company’s Blueprint for Mobility that presents the development cadence for future active safety systems including vehicle-to-vehicle communications and autonomous assistance technology.
 
To listen to the speech, click here: http://www.mobileworldlive.com/mwc12-ford
 
The story behind the new Fusion
For more on the new Ford Fusion, check out http://FordFusionStory.com, a special mobile site featuring articles, videos and graphics that are easily shareable directly from a smartphone, tablet or computer browser to Facebook, Twitter, Google+ and blogs.