Ford Cuts CO2 Emissions 37 Percent Per Vehicle; New Report Highlights Another 30 Percent Reduction by 2025

 

​DEARBORN – Ford Motor Company cut CO2 emissions at its global facilities by 37 percent per vehicle between 2000 and 2012 and plans for a 30 percent reduction from 2010 to 2025 by addressing everything from new products and technologies to manufacturing processes.

Ford’s work to reduce CO2 emissions is outlined in Ford’s 14th annual Sustainability Report issued today and more importantly, part of the company’s overall mission to facilitate continued reduction of CO2 emissions.

Already, total CO2 emissions at Ford’s global facilities have dropped by 4.65 million metric tons, or 47 percent since 2000. Ford also delivered on its commitment to reduce U.S. facility emissions by 10 percent per vehicle produced between 2002 and 2012, as part of an Alliance of Automobile Manufacturers program. And vehicle tailpipe emissions on a per vehicle basis have dropped 16 percent since 2007 as new vehicles such as Ford C-MAX Energi plug-in hybrid have become available.

And Ford has even bigger plans to reduce CO2 – one of several priorities outlined in its “Blueprint for Sustainability: Our Journey Continues.” Other subjects in the voluntary report range from reduced water use and energy consumption to cutting the amount of waste-to-landfill at Ford facilities around the world.

“In the more than 30 years I have been with the company, I have seen genuine transformation as Ford has integrated sustainability into its business plan, products, operations and relationships with stakeholders,” says Robert Brown, vice president, sustainability, environment and safety engineering. “Water and energy use, waste-to-landfill, Ford’s role in reducing the amount of greenhouse gases like CO2 in our atmosphere – these are just a few of the top sustainability-related priorities considered in every decision.”

Ford Chief Financial Officer Bob Shanks said sustainability issues are embedded in the company’s business plan, and are consistent with its aim to deliver great products, a strong business and a better world.

“We are much more proactive in understanding the importance of sustainability in the broadest sense – not only in relation to our products, but also in the quality of the financial results that we derive from them,” said Shanks, whose perspective is featured in this year’s report.

Ford issued its first voluntary sustainability report in 1999 as a way to summarize and report on the company’s initiatives regarding social, economic and environmental issues. Like Ford’s sustainability-related processes and results, the report has evolved – from a printed booklet similar to an annual report, to being so detailed and comprehensive today that it requires an entire website, which can be found here.

CO2…
In the early 2000s, Ford’s Climate Change Task Force identified a need to address shifting market trends and government regulations – among many other factors – with regard to reducing CO2 emissions.

Investors also are increasingly showing greater concern about climate change as a material risk for companies, creating a much stronger link between climate-change-relevant information and initiatives – such as the CO2 Model – and access to capital.

“Beyond those imperatives, we had taken to heart our responsibility to contribute to meeting the challenge of climate change,” says John Viera, global director, sustainability and vehicle environmental matters.

Ford has developed products and technologies along with processes at its facilities and plans to meet its own targets while also doing its part to help keep CO2 levels in the Earth’s atmosphere at or below 450 parts per million – a goal many scientists, businesses and governmental agencies say must be met to avoid the most serious effects on climate change.

Take Ford’s EcoBoost® engines – now on more than 600,000 Ford Motor Company vehicles – that improve fuel economy and cut CO2. And since sales began of Ford C-MAX Hybrid and Ford C-MAX Energi plug-in hybrid, more than 20 billion grams of CO2 have been saved. Emissions from C-MAX Energi are less than half the average CO2 that comes from a regular car.

The C-MAX Hybrid and C-MAX Energi are part of six electrified vehicle choices from Ford. Other vehicles are: Fusion Hybrid, Lincoln MKZ Hybrid, Fusion Energi plug-in hybrids and Focus Electric.

At its facilities, Ford is expanding its industry-leading 3-Wet paint capacity by 50 percent this year – adding the environmentally friendly process to four more plants on three continents. Increased use of this process, which streamlines the painting process, is expected to reduce CO2 emissions by up to 25 percent were used.

And in the last eight years, company scientists have developed the Ford CO2 Model – a business planning tool that takes into consideration data and regulations from, among others, the International Energy Agency, National Center for Atmospheric Research, U.S. Environmental Protection Agency and the National Highway Traffic Safety Administration. Ford also worked with researchers at Chalmers University in Gothenburg, Sweden, and from companies such as BP in the process of developing the CO2 Model.

…And beyond CO2
Ford’s sustainability report is a comprehensive showcase of the company’s efforts to tackle a myriad of sustainability challenges in a rapidly changing world. Specifically, the report addresses Ford’s overall financial health, the fuel economy of Ford Motor Company vehicles, safety achievements and other sustainability-related issues, such as:

• Trained 325 suppliers in sustainability management in 2012 as part of Ford’s Code of Human Rights, Basic Working Conditions and Corporate Responsibility; nearly 2,100 suppliers have been trained through the program
• Reduced waste-to-landfill by 19 percent per vehicle between 2011 and 2012, part of a plan to cut the amount of waste-to-landfill 40 percent per vehicle by 2016 (baseline is 2011)
• Reduced global water use by 1.95 million cubic meters from 2011 to 2012. Based on regional water cost estimates, this yielded more than $3 million in cost savings
• Cut global use of water per vehicle produced to 4.3 cubic meters (one cubic meter equals 264 gallons) in 2012 – down from 4.7 cubic meters in 2011 and 5.1 cubic meters in 2010. The company targets a 2 percent reduction in 2013 and continues working toward cutting water use 30 percent per vehicle by 2015 (2009 baseline)
• Reduced global water use by 62 percent between 2000 and 2012 – equal to about 10 billion gallons
• Established a five-year objective to improve operational energy use per vehicle globally by 25 percent by the end of 2016 (2011 baseline)
• Improved global energy efficiency by 6.4 percent against a 2011 year baseline normalized for weather and production levels

 

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Ford MyKey, Now on 6 Million Vehicles, Helps Parents Keep Teens Safe This Summer

 

​DEARBORN – There is perhaps no bigger worry for parents than their teens’ safety, including when they get behind the wheel this summer vacation season.

Parents’ concern is more than just instinct – the numbers back it up. Ford’s analysis of National Highway Traffic Safety Administration data shows teen driver fatalities increase every month beginning in May before declining in September. So who is there to remind teenagers to buckle up when their parents aren’t around? How will they know when the radio is a distraction, or to slow down?

The answer: Ford MyKey® technology – standard equipment now on 6 million Ford Motor Company vehicles nationwide, including the new 2014 Fiesta, available in dealerships this summer.

MyKey equals love, not control
MyKey was inspired by the determination of Andy Sarkisian, Ford safety planning and strategy manager, to keep his two daughters, along with teens everywhere, safe behind the wheel.

“We were brainstorming at work, thinking, ‘Is there anything we can do to our vehicles – anything we could add – to keep our kids safer?’” recalls Sarkisian, who has been with Ford for 35 years. “At the time, I was living out the scenario at home.”

Sarkisian and his team came up with MyKey after evaluating how teens can still have their freedom while learning to be responsible behind the wheel.

“It’s not about control – it’s not anything that dramatic,” Sarkisian says. “MyKey is about love. It’s about helping your children manage the transition from childhood to adulthood, and keeping them safer while they do it.”

The easily programmable system features several options:

•Persistent Ford Belt-Minder® with audio mute sounds chimes and mutes the radio to remind teens to buckle up. A message on the instrument panel is also displayed: “Buckle Up to Unmute Radio”
•Volume control can limit the audio system to 44 percent of maximum output if the radio is too loud
•A speed alert chime at 45, 55 and 65 mph will remind teens to slow down. Parents can also limit top speed to 80 mph
•“Do Not Disturb” helps parents block incoming phone calls and hold text messages on a phone paired with Ford SYNC® when teens are behind the wheel
•In addition to the typical warnings displayed when the fuel level reaches 25 and 50 miles to empty, MyKey provides an extra warning at 75 miles to remind your teen to fill up

Distracted driving, a growing concern
Distracted driving is a huge concern for parents of inexperienced drivers, and Ford’s “Do Not Disturb” feature helps minimize the risk. When paired with Ford SYNC, “Do Not Disturb” blocks incoming phone calls or text messages. Calls are diverted to voicemail and text messages are saved on the device for later viewing. Drivers can still make voice-activated outgoing calls, and SYNC 911 Assist® can still make a call in case of emergency.

“‘Do Not Disturb’ is yet another way Ford is helping parents encourage their kids to drive safer,” says Sarkisian. “We are continually listening to our customers and responding to parents’ desire to make sure their kids are paying attention to the road, not their cell phones.”

Life after high school
Sarkisian and his wife Sharon successfully helped their two daughters – Lauren, 27, and Kristin, 24 – learn safe driving skills when they were teenagers. Lauren survived two rollover accidents because of her parents’ insistence she always wear her seat belt.

Both young women are now celebrating the biggest moments in their post-teenage lives, perhaps in part because of safe driving habits. Kristin is finishing up her first year of medical school at Michigan State University. And Lauren is preparing for her wedding.

“Because of the habits and values instilled in them at a young age, they are here now to enjoy adulthood,” says Sarkisian. “All of that could have been cut short by something like forgetting to wear a seat belt. And MyKey is a great tool to help teens remember.”

 

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Ford Skyrockets to Second Greenest Brand in the World

​NEW YORK – Ford shot up 13 spots in a new report ranking companies largely on public perception of a brand’s sustainable or green practices to become the second greenest brand in the world. Bolstered by the popularity of products such as its EcoBoost® engines, Ford is No. 2 on the 2013 Best Global Brands Report released by consulting firm Interbrand. “In 2012, Ford (#2) moved sustainability from the periphery to the center of its business strategy,” the annual report states. More details about Ford’s ranking, along with the entire report can be found here.

 

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2014 Ford Fiesta Earns Best-in-Class 41 MPG on the Highway

 

DEARBORN – The new 2014 Ford Fiesta has achieved 41 mpg in EPA testing. Fiesta is the only subcompact car to surpass 40 mpg.

The fuel economy claim is for Fiesta SE with the Super Fuel Economy package that includes Ford’s 1.6-liter engine and PowerShift automatic transmission. Along with the EPA-certified 41 mpg highway rating, Fiesta achieves 30 mpg in the city and 34 mpg combined.

The claim is significant because fuel economy is often cited as the No. 1 reason for purchase consideration in the subcompact class, according to Ford data. The new 2014 Fiesta will be arriving in dealers soon.

“The 2014 model is shaping up to be a game changer for Fiesta,” said Liz Elser, Ford Fiesta marketing manager. “With the addition of Fiesta ST and the award-winning 1.0-liter EcoBoost®, we have fantastic performance and fuel efficiency. But with today’s news, buyers will have a fuel-efficient Fiesta no matter which they choose.”

Two key technologies help Fiesta achieve fuel economy leadership – its advanced aerodynamics and dry, dual-clutch PowerShift automatic transmission.

In terms of aerodynamics, the SFE package adds rear spoiler, side air deflectors, underbody shields, lower grille blockers, low-rolling-resistance tires and cruise control. Together, these features decrease the amount of fuel needed to push the car through the air at speed.

The second enabler is the PowerShift transmission. Unlike regular, hydraulically operated automatic transmissions that use power-sapping torque converters, wet clutches and pumps, Ford’s new dual-clutch PowerShift automatic consists of two manual transmissions – in the same case – working in parallel. Each has its own independent clutch unit controlled by computers, and fast-acting electromechanical actuators that shift the gears.

In addition to the leadership claim for highway fuel economy, the new Fiesta boasts a best-in-class suite of technologies and features that give drivers a connected, yet untethered, driving experience.

A new MyFord Touch® system with 6.5-inch touch screen featuring enhanced voice control is now available, providing drivers more options than ever for navigation, communication and entertainment functions. Fiesta still features SYNC® AppLink™ capabilities pioneered on the first Fiesta, which allow drivers to access and control Ford-approved smartphone apps with voice commands and vehicle controls while on the go, helping them keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.

Ford MyKey® is a new feature for Fiesta, which enables parents to encourage safer driving and limit their teenagers’ exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

 

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DreamWorks Studios and Ford Announce Exclusive Partnership for Film Adaptation of Electronic Arts’ ‘Need for Speed’ Video Game

 

​LOS ANGELES – Today, DreamWorks Studios’ Stacey Snider, Partner and Co-Chair, and Ford Motor Company’s Jim Farley, Executive Vice President, Global Marketing, Sales and Service, are pleased to announce an exclusive partnership for the feature film “Need for Speed,” which will include significant integration of Ford products, along with extensive media promotion by Ford at the time of the film’s release on March 14, 2014. The announcement coincides with the unveiling of a one-of-a-kind Ford Mustang for the film, during Electronic Arts’ press conference at E3 Expo in Los Angeles later today.

The Ford-designed and created made-for-movie Mustang will be featured prominently throughout the film and become part of the mythology of the movie. The “Need for Speed” Mustang features a custom-designed wide body, unique 22-inch alloy wheels, and larger air intakes to feed the supercharged V8 engine under its classic Mustang twin-nostril hood.

“’Need for Speed’ is rooted in Americana, and when we were casting our hero car for the film, Ford Mustang was the obvious choice,” said Snider. “With its 50-year history in film, the iconic Mustang is the perfect co-star for Aaron Paul. We are privileged to have such an esteemed partner like Ford working with us on this film and look forward to seeing their Mustang up on the big screen next year.”

Ford also provided the production with an F-450 truck known in the film as “The Beast,” as well as another Mustang to serve as a specially designed camera car, which allows the filmmakers to capture car racing action in new and exciting ways.

“Need for Speed” marks an exciting return to the great car culture films of the 1960s and ’70s, tapping into what makes the American myth of the open road so appealing. The story chronicles a near-impossible cross-country journey for our heroes – one that begins as a mission for revenge but proves to be a journey of redemption.

“Ford Mustang is a symbol of freedom and optimism that allows you to be the person you dream of being, making it the perfect fit for this story,” said Farley. “Ford is excited to partner with DreamWorks and Electronic Arts as they bring the epic gaming franchise of  ‘Need For Speed’ to the big screen, allowing us to go further with them as they tell their great story on the global stage.”

The movie is based on Electronic Arts’ popular video game series of the same name. It is one of the most successful racing video game franchises in the world, with more than 140 million games sold. The film stars Aaron Paul (“Breaking Bad”), Dominic Cooper (“Captain America”), Imogen Poots (“Fright Night”) and Michael Keaton (“Batman”), and is directed by Scott Waugh (“Act of Valor”). George Gatins and John Gatins developed the story and wrote the screenplay. John Gatins, Patrick O’Brien and Mark Sourian are producing. The Walt Disney Company is distributing the film in the United States and select international territories, while Mister Smith Entertainment is handling distribution in Europe, Africa and the Middle East. DreamWorks’ partner Reliance will distribute the film in India.

“’The Need for Speed’ movie will embody everything that fans of action racing films want to see – hot cars, high-stakes street racing and mind-blowing stunts,” said Scott Waugh, director of the “Need for Speed” film. “The adrenaline-fueled story across America will keep viewers on the edge of their seats.”

The next game in the “Need for Speed” franchise, “Need for Speed Rivals,” will be available Nov. 19, 2013 for the Xbox 360® game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and PC. The game will launch on Xbox One, the all-in-one games and entertainment system from Microsoft and PlayStation 4 later this year.

 

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Ford Racing Wins 200th NASCAR Nationwide Series Race

 

NEWTON, Iowa – The win by Trevor Bayne at Iowa Speedway is the 200th for Ford Racing in the NASCAR Nationwide Series and the 999th all-time victory for Ford Motor Company in the NASCAR’s top three series combined.  Mark Martin is Ford’s all-time NASCAR Nationwide wins leader with 47, including the very first series victory for the manufacturer on May 30, 1987 at Dover International Speedway.

Below are highlights of Ford Racing’s NASCAR Nationwide Series history by the numbers:

Did You Know?
Mark Martin ranks first on the all-time Ford Racing win list in the NASCAR Nationwide Series with 47, but did you know he achieved that total with four different owners?  Jack Roush is the most obvious as that duo combined for 40 series wins, but Martin also won three times each for Bruce Lawmaster and Bill Davis while winning once himself as a driver-owner in 1992.

600 & 200
Trevor Bayne is making a habit of logging historic wins for Ford. In addition to today’s 200th win, Bayne also captured Ford Racing’s 600thNASCAR Sprint Cup win when he won the 2011 Daytona 500 for the Wood Brothers.

1 (2-3)
Kenny Wallace, Jason Keller, and Mike Wallace rank first, second and third, respectively, on the all-time NASCAR Nationwide list for career series starts.  What else do they have in common?  They all won NNS races with Ford.  Keller had six wins while Kenny Wallace registered five and Mike Wallace one.

3
Jeff Gordon won three NASCAR Nationwide Series races with Ford while driving for Bill Davis in 1992.

4
Ford Racing has won four NASCAR Nationwide Series championships and all of them have been by Roush Fenway drivers — Greg Biffle (2002), Carl Edwards (2007) and Ricky Stenhouse Jr. (2011-2012).

11
There have been 11 drivers who have won a NASCAR Nationwide and NASCAR Sprint Cup Series race with Ford, including Mark Martin, Carl Edwards, Jeff Burton, Greg Biffle, Matt Kenseth, Dale Jarrett, David Ragan, Marcos Ambrose, Bill Elliott, Ryan Newman and Trevor Bayne.
33
That’s how many drivers have won a NASCAR Nationwide Series race with Ford.
131
Mark Martin registered Jack Roush’s first NASCAR Nationwide Series win on Feb. 27, 1993 in the Goodwrench 200 at Rockingham, NC.  Roush currently has a NASCAR-record 131 all-time series wins with Ford.
382
Jason Keller holds the NASCAR Nationwide record for consecutive series starts with 382.  Keller won six times with Ford Racing from 2001-2003, including four times in 2002 with owner Keith Barnwell.
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Ford Racing Weekend Results – 6/7/2013

 

DEARBORN – Weekend racing results for June 7-9.

NASCAR Sprint Cup (Fusion)
• Greg Biffle finished second and Joey Logano 10th behind race-winner Jimmie Johnson (Chevy) in Pocono.
• Carl Edwards sits second (-51) in the driver’s championship standings, Brad Keselowski 9th (-123) and Greg Biffle 10th (-126) behind points leader Jimmie Johnson (Chevy). Aric Almirola (14th,-144) and Ricky Stenhouse Jr. (16th, -152) sit within striking distance of a Chase spot.
• Ford sits third in the manufacturer standings, 31 points back of Chevy.
NASCAR Nationwide Series (Mustang)
• Trevor Bayne picked up his second career Nationwide victory, claiming Ford’s 200th in series history by taking the checkered flag in Iowa. (Photo of celebration attached)
• Sam Hornish Jr. (4th) and Ryan Blaney (9th) joined Bayne in the top-10.
• The race was delayed by a day due to rain on Saturday. Bayne was also behind the wheel for Ford’s 600th Sprint Cup series victory (2011 Daytona 500).
• Ford now has 999 victories across NASCAR’s top three series.
• Sam Hornish Jr. sits second in the driver’s standings, 23 points back of Regan Smith (Chevy). Trevor Bayne rose to 9th, 80 points back.
• Ford sits second in the manufacturer standings, two points back of Toyota.
China Touring Car Challenge (Focus)
• Andy Yan claimed his second straight victory to take the points lead, winning in Sheshan.
• Yan now holds a 4 point edge over Rui Wang (VW). Xiaoele He sits third (-13).
• Changan Ford now leads the manufacturer’s cup by by 12 points over Shanghai VW.
Other Racing Highlights
• Tanner Foust drove his Fiesta to victory in the fourth round of the European Rallycross Championship in Finland.

 

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Ford/AAA Student Auto Skills Competition Helps Develop Next Generation of Automotive Technicians

 

​DEARBORN, Mich. – One hundred of the nation’s best young automotive minds will converge on the Motor City to compete for the title of top high school technicians in the country at the 64th annual Ford/AAA Student Auto Skills Competition National Finals, June 9-11. With jobs in the auto industry on the rise – up more than 30 percent since last April according to the Bureau of Labor Statistics – the Ford/AAA Student Auto Skills challenge serves as a springboard for aspiring automotive technicians to launch their careers. Along with the title, millions of dollars in scholarships and prizes will be awarded as well.

This year’s young auto champions will be crowned June 11 at Ford World Headquarters in Dearborn, Mich., from a field of 48 male and two female students. The annual competition features top high school automotive technology students from all 50 states, with each state represented by a two-student team and their high school instructor.

At the National Finals, the students will have their automotive skills and knowledge put to the test with a written exam and a timed event in which they race against the clock and each other to identify glitches and repair deliberately installed “bugs” in identical 2013 Ford Explorer XLT models. The team with the best combined written and hands-on score will win the national championship.

The road to Dearborn began in January, when more than 13,000 high school juniors and seniors took an online exam testing their automotive technology knowledge; it will culminate with one team taking home the title of national champion.

In addition to scholarships and prizes, this year’s two national champions and their instructor will earn a once-in-a-lifetime opportunity to gain hands-on experience through a weeklong job shadowing auto racing royalty – Wood Brothers Racing’s legendary No. 21 Motorcraft/Quick Lane Ford Fusion team and 2011 Daytona 500 winner Trevor Bayne. Leading up to and throughout the Coke Zero 400 at Daytona, this extraordinary job shadow experience extends from a high-tech performance garage in North Carolina to the world-famous Daytona International Speedway. It includes the following:

•An immersion into the Wood Brothers Racing team as these expert auto technicians prepare for one of the biggest events on the Sprint Cup calendar – the Coke Zero 400 at Daytona July 6
•Serving as honorary pit crew members for the No. 21 Motorcraft/Quick Lane Ford Fusion under the guidance of crew chief Donnie Wingo
•Mentoring by team driver Bayne at both the Wood Brothers Racing shop in Harrisburg, N.C. and also trackside at Daytona

“Each week, the other drivers and I get all the attention on the track,” said Bayne. “But really, we couldn’t even get out there and run without our crew. The guys I work with are the best in the business. It’s pretty amazing what they do and how they work all week long to keep that No. 21 Motorcraft/Quick Lane car in top condition.

“The Ford/AAA Student Auto Skills Competition is a great opportunity for thousands of students across the country who really love working on cars and want to get into the industry,” he added. “I’m excited to see these national champions because this will really help them see that while they may be young, they can work on the world’s best cars themselves. And hey, who knows, I could end up seeing these students on our pit crew one day!”

Founded in 1950, Wood Brothers Racing is the oldest active team in NASCAR. The team has won 14 Sprint Cup Series races at Daytona International Speedway, more than any other team in the sport. The Wood Brothers’ most recent trip to victory lane came at the 2011 Daytona 500, when then 20-year-old Bayne became the youngest driver ever to win NASCAR’s most prestigious race.

As cars continue to become more advanced, Ford is leading the way with new technologies such as all-electric vehicles, adaptive cruise control, collision warning with brake support, hands-free entertainment and communication systems. As the mechanics who service and maintain these technologies are essential to the future of the automotive industry, the Ford/AAA Student Auto Skills challenge focuses on technological practices while educating the next generation of technicians in traditional mechanical principles.

Ford/AAA Student Auto Skills enables its participants to embark on promising careers in the automotive repair industry to help meet rising demand for well-trained technicians who can repair both computers and mechanical components in today’s advanced vehicles. Both the national and state-wide competitions are organized with the support of AAA and Ford personnel, local automotive instructors and the AAA Approved Auto Repair program, a public service AAA performs to identify quality repair facilities throughout the country. The competition awards nearly $12 million in scholarships to thousands of high school students each year, including the national title winners, allowing them to further their education in this rapidly changing industry.

 

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Fitting In While Standing Out, Ford Designers and Chicago Architects Discuss Parallel Trends in Aesthetic Worlds

  • “Big Ideas in Small Spaces: Proportion in Design” panel brings together leading architects, innovators and automotive designers to push the boundaries of the global design world
  • Ford is joining with the Chicago Architecture Foundation in a discussion on common design trends between cars and buildings
  • Vehicles and buildings are expected to be stylish as unique creations, but must also reflect their time and surroundings while offering practical access to features people require for daily use
CHICAGO, June 6, 2013 – Sleekly fashioned from steel and glass and carefully designed to accentuate their surroundings, today’s buildings are judged on individual aesthetics as much as their ability to complement their cityscape. They have much in common, then, with many of today’s automobiles, which are designed to be both beautiful and culturally relevant with visual elements that reflect their era.
Today, Ford Motor Company is joining with the Chicago Architecture Foundation (CAF) to discuss how the two industries are moving in parallel, interpreting similar trends and learning from each other.
“Big Ideas in Small Spaces: Proportion in Design,” a luncheon panel hosted by Ford and CAF, features automotive design experts and Chicago-based architects and innovators who will discuss how societal trends inspire and influence both the architectural and automotive industries.
“My favorite buildings are pristine, pure and simple, but they work because they are placed in a position that allows culture around them to shine,” said J Mays, group vice president, global design, and chief creative officer, Ford Motor Company. “Cars, like architecture, have to be appropriate for their culture. A well-designed building or car will give a viewer a guide into the time in which it is built.”
Chicago has long been a leader in architecture, especially the creation of skyscrapers. The city pioneered standard construction methods for steel frame structures and helped move the world past the use of traditional brick and concrete for tall buildings. The work of Louis Sullivan and Mies van der Rohe was at the forefront of these functional skyscrapers, with these innovative, Chicago-based architects upholding high standards for design aesthetics.
Trends in today’s design world show that consumers in dense urban areas pay close attention to product details. With crowded areas packed with eye-catching creations, consumers differentiate their options by focusing on small features that separate one product from the pack.
“Consumers want something that looks great, but is also full of features,” Mays said. “The new Ford Fiesta delivers attributes not usually associated with a car its size, everything from the eye-catching grille to the outstanding technologies; it stands as a symbol for what can be done with limited space.”
The 2014 Ford Fiesta comes to market with one of the most comprehensive suites of in-car connectivity technology features available in a small car – SYNC® with MyFord Touch® with a new 6.5-inch LCD touch screen. With MyFord Touch powered by Microsoft, Fiesta drivers can stay connected to their lives, easily getting the information and entertainment they want while keeping their hands on the wheel and eyes on the road.
Architects and auto designers face similar challenges in creating something that stands out from the crowd.
“Everyone has seen everything, the Internet has allowed everyone to view architecture from the other side of the world in a heartbeat,” said panel moderator Diane Atwood, director of the Atwood Foundation and CAF Trustee. “Designers in all fields, then, are competing not just with what’s around them, but with the work of the international creative community.”
Good building design is not about creating a structure that looks like it was made for the entire world, Atwood explained, but it is about creating something that has universal appeal.
“Consumers expect products that not only deliver functionality and quality, but also style and a sense of premium-ness that is actually attainable,” Mays said. “This applies to the automotive world as well, and vehicles like Fusion and the new Fiesta are a culmination of this principle.”
The all-new Fusion balances form and function, offering a stunning design without sacrificing fuel efficiency. The midsize sedan carries an EPA-estimated 47 mpg rating for its hybrid offering and 100 MPGe combined for the Fusion Energi plug-in hybrid.
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Ford Kicks Off New Hispanic Super Segment Campaign ‘Si Todo Fuera Como Un Ford’

 

​DEARBORN – Ford continues their long history of engaging Hispanic audiences with clever and relevant communications. In this exciting campaign,‘Si Todo Fuera Como Un Ford’ (If Everything Was Like a Ford), Ford introduces a new Hispanic value positioning, integrated in 30 second branded TV spots for Focus, Fusion and Escape. The campaign builds on the EcoBoost story and other great features. The messaging which is aligned with the General Market campaign reaches Hispanics with relevant insights connecting Ford with this important audience.

With a holistic approach, the campaign will launch via a high-impact 120 second roadblock across all Spanish language network and cable stations tonight at 8:45 p.m., reaching 70 percent of the total Hispanic viewing audience. A robust social media push will invite audiences to continue the conversation online using #SiTodoFueraComoUnFord.

Additional elements supporting the Hispanic outreach include in-cinema presence in summer blockbuster movies, radio and DJ personalities integration as well as print partnerships.

 

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